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Three shows puts Schaffer in league of his own

America could use an escape right now and Jeff Schaffer is here to serve.

“I feel this is my lame version of civic duty, giving people a half hour here and there to just laugh,” Schaffer said Tuesday during a telephone interview.

The Howland native is a writer, director and executive producer on Larry David’s “Curb Your Enthusiasm,” which just wrapped its 10-episode ninth season on HBO and introduced the concept of the “spite store” into the world.

He is co-creator of “Dave,” a new FXX series starring Dave Burd and inspired by Burd’s career as comedic rapper Lil Dicky.

And he’s executive producer on the comedy “Brews Brothers,” which was created by his brother, Greg Schaffer, and premieres Friday on Netflix.

The two each have long resumes — Jeff worked on “Seinfeld,” created the FX series “The League” and has been a close collaborator with Larry David and Sacha Baron Cohen; Greg was a writer on “Mad About You” and a producer on “The ’70s Show,” “Notes from the Underbelly” and Disney’s “Lab Rats.”

“We’ve worked on some pilots together, done some writing together but never done a show together. It’s really Greg’s baby. I came in and oversaw it and directed three of the eight (episodes),” Schaffer said. “It’s a really fun show. Everyone could use a little good clean, filthy fun, and that’s what this show is.”

“Brews Brothers” is the story of two sibling who start a craft brewery in Van Nuys, Calif. Schaffer said he immediately was attract to his brother’s concept, and not just because, “The jackass, arrogant older brother was an homage to me.

“The craft beer movement is something that needs a little bit of a taking down. Everyone and his dumb uncle is telling you that this IPA is too hoppy.”

Schaffer was able to help his brother get his vision on screen with a fairly tight budget, and his brother taught him plenty about the craft beer business.

“Some of my favorite beers come from Italy and are called wine,” he said.

Like “Curb” and “The League,” each episode of “Brews Brothers” is plotted intricately but within that framework is plenty of room for improvisation. The goal was to find “the next class of young, super-fantastic improvisers,” with Alan Aisenberg and Mike Castle playing the brothers who run the brewery.

“The two brothers are the heart of the show,” Schaffer said. “It wasn’t enough to audition actors alone. We did a lot of tag teams, putting people together with other actors to see who had the best chemistry, who was the best dynamic duo.”

While Schaffer is eager to see the reaction to “Brews Brothers,” he’s coming off an excellent season of “Curb,” which nine years in is still finding new ways to explore the misanthropy of Larry David’s TV alter ego.

This season had David using a Make America Great Again hat as people repellent, getting entangled in the #MeToo movement and opening a “spite store,” a competing business that exists only to inflict damage on a similar business. In the season finale, David’s spite coffee shop, Larry’s Lattes, inspires other celebrities (Jonah Hill, Sean Penn, Mila Kunis) to open their own spite stores.

The multi-episode story arc was inspired by a real event — David got a cold cup of coffee at a shop, and they refused to replace it. He thought of opening a spite store to get even with them.

“Of course, he didn’t do it. That’s the difference between TV Larry and real Larry. TV Larry does something about it, and it turns out horribly.”

Schaffer wasn’t looking for another job when he was asked by a friend to meet with Burd, who wanted to develop a television series about the early days of his rap persona Lil Dicky, before he became a YouTube celebrity. Schaffer knew who he was — “I remember when the Internet was 60 percent porn, 20 percent clickbait ads and 20 percent Lil Dicky videos” — but he wasn’t sure he was interested.

“When you work with a musician, once they get a whiff of how all-consuming a television schedule is, ‘Oh, I don’t want to work that hard.’ Dave is the exact opposite. He said his whole rap career was to prepare himself to have a TV show.

“He was super committed and worked so hard. He’s playing himself five years ago. He knows himself, so there are no false steps. It’s like when Larry is being Larry. There’s not a false move because he knows himself so well.”

With two new shows available at the same time, the job now is to get an audience to sample them. Producers with lesser track records might disagree, but Schaffer said, “The are many, many, many TV shows now. The hardest part isn’t getting a TV show made, the hardest part is getting a TV show noticed. The only way I know to do that is make a show funny enough that people are going to talk about, they’re going to tell their friends about it.

“I still think word of mouth is how a comedy grows the best because people take ownership of it — ‘I found this. I love this. I’m going to tell my friends about it.’ To do that you have to make things that make people want to talk about it. You have to have scenes that make people say, ‘… Did you see what happened on ‘Dave’ last night?’ ‘Did you see what they did on ‘Brews Brothers?’ Making TV shows, I like to be able to say, ‘Well, you don’t see that on TV every day.’ That’s the only way I know to do it, to make things people want to talk about.”

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