For some there is sport in getting the best, earliest Black Friday deals as they begin their holiday shopping. But in addition to that excitement, it is important to keep the momentum going for Small Business Saturday — a day that reminds us it is our small, locally owned businesses that are the heart of our communities.

Certainly there are locally employed folks working for the big guys, but the reality is that when you spend your money with a locally owned small business, you make an immediate impact — perhaps for an individual, a family, and your community as a whole. Small businesses support the rest of us, too. They sponsor sports teams and school concerts. They organize clean-up efforts and food drives. Many times they give back more to the community, and in a way that cannot be replicated by the large, national (or global) retailers.

In addition to knowing you are supporting your neighbors when you shop small, you’ll also have the opportunity to buy gifts you are unlikely to find elsewhere. Rather than running the risk of giving someone the same Black Friday flash sale gift they could receive from dozens of other people, shopping at a locally owned business means the opportunity for unusual — sometimes hand-crafted and one-of-a-kind — gifts that will stand out. The recipient will know there was truly some thought put into such a present.

Here are a few suggestions of local businesses where you might find interesting and unique gift items: Boardman Coin; Semach’s Northside Appliance in Struthers; Trailside Bicycle Company in Austintown; Direct Jewelry Outlet; Sapphire Essentials; TP Tools & Equipment in Canfield; Do Cut Sales & Service; Carano’s Greenhouse; and White House Fruit Farms.

And, on top of all those wonderful reasons to shop small, the experience itself is likely to be better, as you will be dealing with employees who are far more likely to be genuinely knowledgeable and helpful; and customer service is on site.

After the rush and crush of Black Friday today, Small Business Saturday should be an enjoyable shopping experience and one that benefits all involved. But don’t stop there. One day will not sustain a local small business — a loyal, regular customer base will. Take advantage of all the locally owned businesses have to offer this weekend; and once you’ve found your favorites, keep it up all year long.

editorial@vindy.com