Riffle brings passion to angling business
Ask Mike Riffle about his retirement project and be prepared for a thorough recap of his 40 years of bass tournament experience and all manner of other influential moments in his life. Riffle is the epitome of the passionate angler with exuberance that spills over into operation of his 330 Bait Co. He makes and markets everything from jigs and sinkers to spinnerbaits, buzzbaits and other lures popular among bass anglers. Blessed with a bubbly knack for storytelling, Riffle seizes the opportunity to spin the features and benefits for the tackle he makes in his shop at home in ...