All-electric ‘Endurance’ pickup truck takes the stage

Vice President Mike Pence helps usher in the new Lordstown-built all-electric pickup truck this morning, June 25, 2020. (Staff photo by Allie Vugrincic)

LORDSTOWN – The new Lordstown-built all-electric pickup truck, the Endurance, has been revealed, taking the stage inside the Lordstown Motors Corp. facility with Vice President Mike Pence in the passenger seat earlier today.

The stunning vehicle is silver with black accents and orange and black wheels.

The vehicle will be built inside the former General Motors complex here.

Earlier, LMC CEO Steve Burns said that despite today being the official launch of sales of the truck, LMC started early so it didn’t get too deep in costs. As a result, he said pre-sales of the vehicle have paid for the first year of production.

For complete coverage, read Friday’s Vindicator print edition.


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