A cyclist is splashed by a crashing wave prior the landfall of tropical storm Pamela Tuesday on the boardwalk in Mazatlan, Mexico. Hurricane Pamela weakened to a tropical storm Tuesday afternoon as it meandered off Mexico's Pacific coast. Pamela hit Mexico's Pacific coast just north of the port city of Mazatlan this morning at hurricane force, bringing high winds and rain to the city. (AP Photo/Roberto Echeagaray)

MEXICO CITY (AP) — Pamela hit Mexico’s Pacific coast just north of the port city of Mazatlan this morning at hurricane force, bringing high winds and rain to the city.

Pamela regained hurricane strength just before it hit the coast 40 miles (65 kms) north of Mazatlan, which also serves as a resort for Mexican tourists.

The U.S. National Hurricane Center says Pamela had maximum winds of about 75 mph (120 kph) at landfall, though it is expected to quickly weaken as it moves inland.

The hurricane was moving northeast at 14 mph (22 kph) and remnants could approach Texas by Thursday.

The hurricane center warned of the possibility of life-threatening storm surges, flash floods and dangerous winds around the impact area.

Pamela was forecast to weaken while crossing over northern Mexico and could approach the Texas border as a tropical depression or remnants by late today or Thursday. The center said remnants of the storm could carry heavy rain to central Texas and southeast Oklahoma.