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Business News

Gatorade rebranding to target nonathletes

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said this month that the brand wants to broaden its reach to nonathletes who are looking for ways to hydrate, whether ...

College students are seeking ‘AI-proof’ majors

Two years ago, Josephine Timperman arrived at college with a plan. She declared a major in business analytics, figuring she’d learn niche skills that would stand out on a resume and help land a good job after college. But the rise of artificial intelligence has scrambled those calculations. ...

High-octane muscle: Ford Mustang takes on Dodge Charger

The Ford Mustang and Dodge Charger have been rivals since the 1960s, but modern versions take distinct approaches to the muscle car formula. Today’s Mustang leans into sports car territory, with sharp reflexes and the track-tuned Dark Horse model. The Charger is more pragmatic, debuting as ...

Kimberly-Clark reps talk of plans

NILES — A customer base of 117 million awaits Kimberly-Clark when its 1 million-square-foot manufacturing facility begins operations. Representatives of the multinational personal care products company addressed an audience of approximately 350 during Wednesday’s Lake to River Economic ...