Target sales slip during holidays
NEW YORK — Sales and profits slipped for Target during the crucial holiday quarter as customers held back on spending, and the company said there will be “meaningful pressure” on its profits to start the year because of tariffs on Mexico, Canada and China and other costs.
The retailer beat most quarterly estimates, however, but shares fell nearly 3% in late afternoon trading as the overall market sell-off continued. Target also said that sales declined in February in part because of brutal weather that hurt apparel sales and declining consumer confidence. It anticipates that sales could be unchanged for the year amid increasing economic uncertainty.
Target’s fiscal fourth-quarter results were announced the same day the discounter held its annual investor meeting in New York. Target said it plans to invest anywhere from $4 billion to $5 billion this year in new store expansions, speeding up its online delivery, shortening its production cycle and other initiatives. Shortening the time it takes to get products to the shelves from conception will help the company stay close to trends and also reduce risk of having too much inventory, executives said.
Target plans to add 20 new stores this year, and it expects to add $15 billion in sales by 2030.
But tariffs and economic uncertainty loomed over the results.
President Donald Trump’s long-threatened tariffs against Canada and Mexico went into effect Tuesday, pushing markets in Asia, Europe, and the U.S. lower, and setting up costly retaliations by the United States’ North American allies, not to mention China.
China said Tuesday that it will impose additional tariffs of up to 15% on imports of key U.S. farm products, including chicken, pork, soy and beef, and also expanded controls on doing business with key U.S.
Americans have been pulling back on spending and retailers face a lot of uncertainty in the year ahead.
Target said that back in 2017, 60% of its store-label products were sourced from China. That’s now at 30%, Target executives said. The company is on its way to reducing that number to 25% by the end of next year, the company said. That’s four years ahead of schedule. Target is shifting to sourcing in Guatemala and Honduras and is looking to sourcing in the U.S., Target said.
Rick Gomez, Target’s chief commercial officer, said Tuesday. Gomez said Target can’t give specific price increases on items right now because its teams are working out situations in real time. For example, Target sells $3 Christmas ornaments, but it doesn’t want to go up to $3.60 so it may look to holiday stockings to increase prices.
Consumers have already been pulling back on discretionary spending because the costs of groceries have risen so sharply. That is an area where Target can be vulnerable because so much of its sales come from discretionary items like clothing, electronics purchases.
Target reported net income of $1.1 billion, or $2.41 per share, far better than the $2.26 that Wall Street was expecting, according to a survey by FactSet. That is down from the $1.38 billion profit the company reported in the same period last year, though the most recent quarter had one fewer week of sales.
Revenue fell to $30.91 billion, from $31.9 billion, but that also beat expectations.
Target said Tuesday its earnings per share for the current year will be between $8.80 to $9.80. Wall Street had been projecting per-share earnings of $9.29 for the year. The company expects net sales to be up 1% and comparable sales to be flat this year.
During the most recent quarter, comparable sales — those from stores and digital channels operating for at least 12 months — rose 1.5%.