Ford bests LMC, Chevy for truck award

Endurance selected as finalist in competition

LORDSTOWN — Ford’s electric F-150 Lighting was named 2023 North American Truck of the Year, getting the better of the Lordstown-built Endurance, which also runs on a battery, and Chevrolet’s Silverado ZR2.

Though not the outcome Lordstown Motors Corp. had hoped for with its flagship vehicle, company President / CEO Edward Hightower said, “it was an honor for the Lordstown Endurance to be included as a finalist” in the competition.

“Congratulations to Ford and thank you to the NACTOY (North American Car, Truck and Utility Vehicle of the Year) committee,” Hightower said in an emailed statement Wednesday.

The Endurance is in limited production at Foxconn’s electric-vehicle assembly plant in Lordstown. Last week, Lordstown Motors stated in a regulatory filing that 31 trucks have been made and six of them have been delivered to customers.

Of the remaining units, Lordstown Motors plans to use about 15 for sales, demo drives, marketing and service training purposes prior to sale. The balance will be sold following completion of updates, final inspection and establishment of service arrangements to meet customer specifications, the filing states.

Slow production is expected to continue through the first quarter as the company contends with supply-chain constraints.

In the truck category, the Lighting received 433 votes; the Silverado, 50 votes; and the Endurance, 17 votes

Competition judge Bengt Halvorson of Green Car Reports said the Lighting, “Save the reinvention. The F-150 Lightning shows how the most familiar vehicle in American life can be made even better as an EV, and it’s fantastic.”

Also taking home top honors were the Acura Integra in the car of the year category and the Kia EV6 in the utility vehicle category.


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