More tech and hand-breaded chicken coming to McDonald’s as part of $8.5B modernization push
McDonald’s said Wednesday it will spend $8.5 billion over the next decade to modernize its restaurants globally. Fast-food traffic in many markets, including the U.S., is flat, so for McDonald’s to continue to grow it has to grab share from competitors and improve restaurant productivity, McDonald’s Chairman and CEO Chris Kempczinski said at a meeting with investors at the company’s Chicago headquarters. McDonald’s wants to automate more tasks, like inventory and scheduling, and improve kitchen operations. “The winners will be the companies that create more demand and ...