Panera Bread offers Pink Ribbon Bagels


Staff report

Covelli Enterprises, the largest franchisee of Panera Bread, recently launched its annual monthlong Pink Ribbon Bagel campaign in participating Mahoning Valley Panera Bread bakery-caf s in honor of Breast Cancer Awareness Month. Throughout October, a portion of the proceeds from Pink Ribbon Bagel sales will be donated to the Joanie Abdu Comprehensive Breast Care Center at St. Elizabeth.

Since the program’s inception, Covelli Enterprises has raised nearly $6 million to support breast-cancer programs in the communities it serves. Locally, the company donated more than $225,000 to breast care center through its Pink Ribbon Bagel campaign. The JACBCC also is the recipient of funds from the Panerathon, the Valley’s largest community fundraising event. Over the past nine years, the event has raised $2.5 million for the JACBCC.

The Pink Ribbon Bagels, shaped in the form of the iconic pink ribbon, feature cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar and are baked each morning by Panera’s bakers at each bakery-cafe. One of Panera Bread’s first franchisees, a breast-cancer survivor, developed the Pink Ribbon Bagel in 2001 as a way to help support breast-cancer research.

Panera Bread is encouraging customers to take a photo with their Pink Ribbon Bagels to share support for the cause on social media using #morethandough. The cafes are accepting pre-orders for bagels at www.covelli.com/gopink. Funds also will be collected at the Covelli Cares Community Breadbox canisters located at registers of the Valley area bakery-caf s during the month.

This year, the amount raised through the Pink Ribbon Bagel sales will be matched by YSU’s Zeta Tau Alpha sorority. The funds from both the Pink Ribbon Bagel sales and the ZTA match will be presented at the 18th annual Pink Ribbon Cheer Classic at YSU on Oct. 21.

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