Eric Ryan hopes Y Live triggers a feeling of FOMO — fear of missing out.

“With Y Live, we wanted to build that one massive event a year you can’t miss,” said the CEO of concert promoter JAC Live. “I think we’re doing that.”

The outdoor concert event at Youngstown State University’s Stambaugh Stadium started in 2017 with the Zac Brown Band. Last year’s show with Florida Georgia Line was called the biggest concert in Youngstown history, with a crowd of more than 20,000 people.

This year’s event will feature country hitmaker and “The Voice” mentor Blake Shelton, with Justin Moore and Tyler Farr opening.

With more than 25 chart-topping country singles, Shelton’s status is undeniable, and Moore is without question the biggest support act the concert has had in three years. Moore has had three number-one country albums and seven number-one singles, including “The Ones That Didn’t Make It Back Home,” the advance single from his recent album “Late Nights and Longnecks.”

He also has played the Covelli Centre twice before, headlining the arena operated by Ryan’s JAC Management in 2018.

“We wanted to step our game up, make it more of a festival kind of package,” Ryan said. “We have a good relationship with that camp and his team, and they welcomed the opportunity. He’s not just an opening act to fill some time. We wanted a higher level act, and Justin nearly sold out the Covelli Centre last time he was here. He’s a headliner and obviously a major artist in his own right.”

Last year, Ryan attributed some of Florida Georgia Line’s success to having an extra month to market and sell tickets compared to the first Y Live event. This time, he’s on the tightest schedule yet with the show scheduled less than three months after it was announced on July 1. JAC had to wait until after Shelton played the Buckeye Country Superfest in Columbus on June 8 before they could announce the concert and decided to wait a few additional weeks to not to step on the activities planned during the opening month at the Youngstown Foundation Amphitheatre.

With all of the venues in the Mahoning Valley and their busy summer schedules, Ryan said, “We certainly have tested the market more than it’s ever been tested before from a ticket sales standpoint … The trend anymore is to have a longer time, more of an on-sale (period). I tend to prefer that as well, but with such a massive artist, we were able to do it without such a long on-sale period.”

They also needed to move the concert from August to September to accommodate renovations at the stadium. That ultimately is benefiting the promoter. Work done on the east stands won’t be noticed by concertgoers, but the classrooms and parking lot added provides on-site office space for JAC to use the day of the show and an improved backstage layout for the performers and crew.

With YSU’s football team having a bye week, the team is practicing indoors Thursday and Friday, which allows JAC to start the load-in on Wednesday night instead of waiting until after practice on Thursday.

Tickets still are available for Saturday’s concert but with an encouraging weather forecast (mostly sunny with temps in the low 80s), Ryan said, “We’re looking to beat last year’s numbers.”