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The Truth about the Billable Rates of Publicity Firms

We’re Dying Out Here …one hourly rate at a time. It’s no secret that recessions, big old nasty deep ones like what we’re currently experiencing, are particularly hard on public relations budgets…which in turn is bad for the hundreds of PR firms in receipt of the shrinking largeness of those budgets…which in turn sends thousands of PR folks (often the young good ones, unfortunately) out on the street looking for new employment. But does it really have to?

PR & Media Relations Street Smarts

J-Schools are booming but is the PR curriculum keeping pace?Recently Forbes.com published a story on the irony of while newspapers and magazines are going under at an unprecedented rate, enrollment in journalism schools around this country is at an all-time high. The crux of the article being that these advancing ...