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« More Photos from March 21st 2011

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Published: March 21, 2011

In this photo made on Thursday, March 10, 2011, David Warfel, the director for global marketing for the Zippo Manufacturing Co., stands in front of a display for Zippo clothing in their model storefront at the company headquarters in Bradford, Pa. With pressure increasing on folks not to smoke, Zippo Manufacturing Co. is hoping to capitalize on its brand by offering a wider variety of products _ from watches to leisure clothing to cologne _ through kiosks and Zippo-brand specialty stores designed to showcase the durable image reinforced by each distinctive lid "click" of its brass-encased, lifetime-guaranteed lighters.

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