What's fresh at McDonald's? The beef in some burgers

NEW YORK (AP) — The Quarter Pounder is getting a fresh makeover.

McDonald's said today it is serving Quarter Pounders with fresh beef rather than frozen patties at about a quarter of its U.S. restaurants, a switch it first announced about a year ago as it works to appeal to customers who want fresher foods. It will roll out fresh beef Quarter Pounders to most of its 14,000 U.S. restaurants by May.

The fast-food giant, which has relied on frozen patties since the 1970s, said workers will cook up the fresh beef on a grill when the burger is ordered.

"The result is a hotter, juicier, great tasting burger," said Chris Kempczinski, who oversees McDonald's Corp.'s restaurants in the U.S.

Its pricier "Signature Crafted" burgers, stuffed with guacamole or bacon, will also be made with fresh beef since they use the same sized patty as the Quarter Pounder. The Big Mac and its other burgers, however, will still be made with frozen beef.

Fresh beef has always been used by rival Wendy's, which aired a Super Bowl commercial last month criticizing the "flash frozen" beef at McDonald's. A Wendy's Co. representative gave a frosty response Tuesday, saying that "it's awesome" that McDonald's "is recommitting to using frozen beef on the majority of its hamburgers."

McDonald's, however, has signaled that it may use fresh beef in more burgers. Earlier this year, the Oak Brook, Ill.-based company confirmed that it was testing a fresh beef burger that used a patty that was slightly smaller than the one in the Quarter Pounder, but larger than the one its hamburgers and cheeseburgers.

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