Are sugar worries weighing on sales of Frappuccino?
Frappuccino sales are struggling, and concerns about how much sugar the slushy drinks contain may be among the reasons.
Starbucks says sales from the drinks that mix coffee, ice, syrup and milk are down 3 percent from a year ago, and is blaming the “health and wellness” trend for the dip.
“These are oftentimes more indulgent beverages – higher in sugar, higher in calories,” Starbucks CEO Kevin Johnson said recently to investors.
Not everyone thinks Americans are suddenly waking up to how much sugar is in a Frappuccino. Peter Saleh, restaurant analyst for BTIG, notes that interest in healthy eating isn’t new.
Instead, Saleh said aggressive competition could be more of a factor. Rivals that offer frozen coffee drinks include Dunkin’ Donuts and McDonald’s, which is promoting a limited-time frozen drink made with cold brew coffee.
A medium Frappuccino costs between $4 and $5. Exactly how many calories the drinks deliver varies.
A 16-ounce Cupcake Creme Frappuccino has 400 calories and 63 grams of sugar. A Triple Mocha Frappuccino has 390 calories and 51 grams of sugar. That’s with 2 percent milk and whipped cream.
With frozen coffee drinks becoming more commonplace, Starbucks is also trying to distinguish itself with drinks such as flavored teas that let people control how much sugar they add. For now, Frappuccinos still account for 11 percent of Starbucks’ U.S. revenue.