Chipotle selects Taco bell as its nex6 DEO
Chipotle, hoping to rebuild its business after a series of food safety scares, has named an executive from fast-food chain Taco Bell as its next CEO.
Brian Niccol, chief executive at Taco Bell chain for three years, will start at Chipotle next month. He’ll be tasked with helping turn around the burrito chain, which has long positioned itself as a step up from fast food.
Chipotle has been trying to win back customers since 2015, when its sales plunged after an E. coli outbreak.