Facebook to send out Cambridge Analytica data-use notices today
Get ready to find out if your Facebook data has been swept up in the Cambridge Analytica scandal.
Starting today, the 87 million users who might have had their data shared with Cambridge Analytica will get a detailed message on their news feeds. Facebook says most of the affected users (more than 70 million) are in the U.S., and over a million each in the Philippines, Indonesia and the U.K.
In addition, all 2.2 billion Facebook users will receive a notice titled “Protecting Your Information” with a link to see what apps they use and what information they have shared with those apps. If they want, they can shut off apps individually or turn off third-party access to their apps.
Reeling from its worst privacy crisis in history – allegations that this Trump-affiliated data mining firm may have used ill-gotten user data to try to influence elections – Facebook is in full damage-control mode. CEO Mark Zuckerberg acknowledged that he made a “huge mistake” in failing to take a broad-enough view of what Facebook’s responsibility is in the world.
Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised by a personality quiz that collected data from users and their friends. In an interview aired Sunday on NBC’s “Meet the Press,” Wylie said the true number could be even larger than 87 million.