GM Lordstown’s Cruze wins top safety, performance awards
The Chevrolet Cruze, manufactured at the General Motors Lordstown Complex, is judged one of the safest vehicles on the road and rates fifth among all small cars in performance, execution and layout in new honors from the National Highway Traffic Safety Administration and J.D. Power.
In a recent special-edition company newsletter, GM Lords-town reported the NHTSA gave the Cruze a 5-Star safety rating, the best available.
The NHTSA’s safety rating program evaluates how vehicles perform in crash tests involving frontal, side and roll-over testing, the types of traffic accidents most common on America’s roads.
In the evaluation process, more stars mean safer cars.
“This is more great news for our Cruze. The consumer information label affixed to the left rear window of Cruze will soon change from the current 4-Star to 5-Star,” said Lordstown plant manager Rick Demuynck.
J.D. Power’s study for Automotive Performance, Execution and Layout released last week showed the Cruze ranked fifth in the small-car segment, up from 18th place last year, which was the second-largest APEAL improvement in the industry.
The most appealing vehicles tend to remain on dealer lots for shorter periods, command higher prices, and are more likely to create brand loyalty when traded in, according to the APEAL study, which measures owners’ emotional attachment and level of excitement about 77 attributes that manufacturers use to help design and develop more appealing vehicles.
The safety and design awards show the hard work and effort put forth by United Auto Workers of America and General Motors, said Robert Morales, president of UAW Local 1714, which represents fabrication workers at the plant.
“I believe the awards will translate into increased sales. People do pay attention. I believe these awards and our hard work will definitely pay off,” Morales said.
Similarly, the GM Lordstown newsletter read: “The J.D. Power second-place finish in the Initial Quality study and the NHTSA 5-Star Safety ranking all are fueling our drive to better the perception of our car and complex.”