UPDATE | Apple's iPhone7 losing the headphone jack

SAN FRANCISCO (AP) — This year's iPhone is seen as a more modest upgrade, as several analysts noted that it was increasingly difficult to make impressive changes in hardware.

Among Apple's biggest changes are nixing the headphone jack and adding a "dual lens" camera to the higher-priced 7 Plus model.

Some thought that could be enough to entice new users. "I believe Apple did enough to keep the base happy with upgrades and arguably did enough to attract some Android users," said analyst Patrick Moorhead of Moor Insights & Strategy.

Many longtime Apple users had been complaining on social media about the lack of a headphone jack in the new phones. But Forrester Research analyst Julie Ask said she doesn't think that will turn off prospective iPhone buyers, in part because Apple has a long history of phasing out older technologies such as floppy disks and optical drives in computers.

"Three months later, it will be, 'Why did we ever have that?'" she said.

Dawson agreed, saying Apple would "largely neutralize" consumers upset about losing the headphone jack by including a "dongle" adapter with the purchase.

But while Apple's claims for its new "Air Pods" wireless earbuds seem technically impressive, Bob O'Donnell of Technalysis Research said that people are likely to lose them. "You start losing those things, at $160 a pair, you're going to go crazy."

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