The Fourth of July went off like a dud at the box office, as the Michael Bay sequel “Transformers: Age of Extinction” and the Melisa McCarthy comedy “Tammy” led the weakest summer holiday weekend in at least a decade.
The North American box office was down a striking 44 percent over July 4 weekend last year, when “Despicable Me 2” and “The Lone Ranger” opened.
“This ranks as one of the lowest Fourth of Julys ever,” said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. “We always think of Fourth of July being a big weekend. This year, we just have to lick our wounds and look forward to ‘Planet of the Apes’ and some other films to get us back on track.”
This weekend sputtered not because of an oversized bomb like “The Lone Ranger,” but because of numerous factors, including that Hollywood simply didn’t aim for big fireworks this year. The holdover “Transformers” led all films with an estimated $36.4 million, while “Tammy” had a below expectations Friday-to-Sunday haul of $21.2 million.
Such movies are a far cry from the usual Independence Day fare, which has in the past included the opening weekends of “Spider-Man 2,” “War of the Worlds,” two earlier “Transformers” releases and, naturally, “Independence Day.”
But this year’s July Fourth fell on Friday, an already lucrative movie-going day, and thus did little to add incentive for blockbusters. The World Cup, too, may have scared off some big releases. Next week, Fox’s “Dawn of the Planet of the Apes” is expected to be one of the summer’s biggest hits.
The unusual holiday lull meant that for the first time this summer, a movie (“Transformers: Age of Extinction”) held the top spot at the box office for two weeks in a row.
Paramount’s “Transformers,” the fourth in the series, opened the weekend prior to the year’s biggest debut with $100 million.