Bruno Mars preps for the Super Bowl
SINGING in the COLD
AP Music Writer
Everyone is in Bruno Mars’ ear about one thing when it comes to performing the Super Bowl halftime show: How will you deal with the freezing cold?
“Everyone’s putting the fear in me like there’s going to be a blizzard,” Mars said in a phone interview from Los Angeles, asking about the weather conditions in the New York-New Jersey area for his “research.”
“I’m going to wear a beekeeper suit — I don’t know,” he answered about how he will keep warm when he performs Feb. 2. “I’m not going to know until I get there. ... I’m not trying to hype myself up too much.
“I know it’s going to be cold, and I just got to face it.”
The 28-year-old pop crooner will hit the stage for the Super Bowl at MetLife Stadium in East Rutherford, N.J. The singer, whose hits range from “Grenade” to “Locked Out of Heaven,” typically performs with a full band where he sings, dances and strums the guitar onstage. Mars’ performance follows Beyonce’s electrifying set at last season’s Super Bowl, where she danced tightly and sang powerfully, with the help of background dancers and Destiny’s Child at the big game in New Orleans.
Lee Anne Callahan-Longo, the general manager of Beyonce’s production house Parkwood Entertainment, said performing in cold weather creates many challenges.
“It makes it harder to sing. It certainly makes it harder on a woman for choosing wardrobe. It can be really cold out there,” she said. “But I think once you get on stage and your adrenaline gets pumping, it doesn’t matter. They get in the zone. Most artists get in the zone once they start their performance. And if you’re professional, you do what you need to do.”
Katy Perry echoed Callahan- Longo’s thoughts.
“The weather affects your vocal cords, and if you’re playing guitar you can’t wear mittens, you know, and your fingers are hitting these strings that are cold as well,” she said. “I’ve been in some situations where it just, like, dries out your voice — the cold does. It’s not where you shine your best, but you do what you have to do.”
Much like his epic performance on “Saturday Night Live” that became the following week’s water-cooler topic as well as a ratings success, Mars understands that his Super Bowl stint is massively high profile and could boost the pop star — who has two platinum albums, a plethora of radio hits and sold out international tours — to new heights. The singer debuted on the music scene in 2010, co-starring on B.o.B’s “Nothin on You” and Travie McCoy’s “Billionaire” — multi-platinum hits Mars sang on, co-wrote and co-produced. He went on to release his debut single, “Just the Way You Are,” months after, topping the charts on his own and earning his first Grammy Award. Mars’ debut, “Doo-Wops & Hooligans,” launched back-to-back hits and reached near double-platinum status, and last year’s “Unorthodox Jukebox” mirrored its success and is nominated for four Grammy Awards — including song and record of the year — to air a week before the Super Bowl.
“When we got that phone call, again, what do you say? ‘Nah.’ What do you say? ‘Absolutely. Let’s rock,’” he said excitedly. “It was something exciting for me and my [band]. It wasn’t too long ago when we were performing in clubs and bars and pubs, and even when I put [my first] album out, [we were] opening acts for a bunch of different artists, living in a van and traveling around and kind of putting in the work and time. It might seem fast to the outsider looking in, but you know, it’s just another thing we can celebrate, and I feel like, as a group, we all achieved it together.
“You know, performing on TV and stuff — whatever the NFL saw, they dug it and that’s why we got the call.”