NAMII launches new brand

Staff report


In an effort to raise its profile and further commercialize its efforts, the National Additive Manufacturing Innovation Institute has changed its name to America Makes.

The new brand was introduced Wednesday at a private members-only meeting at the DeYor Performing Arts Center downtown.

“America Makes is a vehicle for [NAMII] to raise our profile, reach a wider audience to include the hobbyist and the entrepreneur, and ultimately, provide a richer member experience,” said Ralph Resnick, founding director of the institute, in a statement. “America Makes sets the stage for us to realize our mission of reinvigorating the U.S. manufacturing industry and jobs market by serving a strong message.”

NAMII is a consortium of more than 70 private companies, universities and nonprofit organizations dedicated to researching, developing and implementing additive manufacturing — a process that uses plastic, metals and resins to build a product layer by layer using 3-D software and specialized machines.

The institute was established in August 2012 with $30 million in federal funds and $40 million from its members.

The announcement was the accumulation of months of research and brainstorming on how better to market and brand the institute’s work.

“With America Makes, the goal of NAMII is to broaden our voice to be more indicative and inclusive of all of the innovative people in our country,” said Director Ed Morris in a statement.

The announcement marked phase one of the official brand launch. In the coming weeks, a new website will feature more community and networking functions.

The website will help members collaborate and network with other members, publish and share findings and search and find answers to tough additive- manufacturing questions.

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