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Tobacco company Altria to launch e-cigarette brand in Indiana in Aug.



Published: Wed, June 12, 2013 @ 12:00 a.m.

Associated Press

RICHMOND, Va.

Tobacco company Altria Group Inc. is launching its first electronic cigarette under the MarkTen brand in Indiana starting in August and expanding its smokeless- product offerings.

The owner of the nation’s biggest cigarette maker, Philip Morris USA, announced the details of its NuMark subsidiary’s foray into the fast-growing business Tuesday.

It’s the last of the nation’s major tobacco companies to market an electronic cigarette in an industrywide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax increases, smoking bans, health concerns and social stigma.

The Richmond, Va.-based company declined to say whether it plans to expand beyond the initial statewide test market or whether it plans to advertise on TV — a place tobacco companies long have been prohibited from marketing traditional cigarettes.


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