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Bottom Dollar continues local expansion



Published: Wed, June 12, 2013 @ 12:00 a.m.

By Burton Speakman

bspeakman@vindy.com

WARREN

Bottom Dollar is continuing its quick ascension into the area’s grocery-store market with two new locations scheduled to open by fall.

Walls already are going up at the Warren location at 1756 North Road SE, said Christy Phillips-Brown, director of external communications and community relations for Bottom Dollar. The second store will be built in New Castle, Pa., at 1700 Wilmington Road.

The Warren location, in particular, was selected based on customer requests, including phone calls and letters, along with tracking who was shopping at the Youngstown stores, said Nick Siniscalchi, director of operations for Bottom Dollar’s Pittsburgh market, which includes the Mahoning Valley.

“There are a number of people from Warren and Niles who have been shopping at the existing stores,” he said. “We’ve been really well-accepted by the community.”

From the first day here, customers have been positive about the stores, Siniscalchi said.

It was just last year that Bottom Dollar opened its first three stores in the Mahoning Valley on East Midlothian Boulevard, Glenwood Avenue and Mahoning Avenue.

These stores are in areas of Youngstown that previously were underserved in terms of grocery stores. There is some competition near the new Warren location. A Dollar General Marketplace is nearby, Siniscalchi said.

The feeling, though, is that the Warren location will be solid, he said.

“We believe there are future opportunities for growth in this area,” Siniscalchi said.

The expansion in this region is part of the company’s overall strategy to open 18 new stores in its Pittsburgh and Philadelphia markets in 2013, Phillips-Brown said.

The Pittsburgh market has been like the Valley in terms of customers supporting the new store, Siniscalchi said. The company had been in the Pittsburgh market less than a year before Youngstown.

Part of the success for Bottom Dollar may be its branding as a discount chain. According to the Institute of Grocery Distribution, one of the industry trends for 2013 is consumers’ continuing to look for a deal when grocery shopping.

Customers are looking for additional discounts and to buy store brands to save money, according to the institute.


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