Wednesday, January 16, 2013
Theo Epstein traded for Adrian Gonzalez and signed Carl Crawford following pressure from Boston Red Sox owners to build a “sexy team,” according to a book co-authored by former Boston Red Sox manager Terry Francona.
Epstein, who left as general manager after the 2011 season to become a Chicago Cubs executive, said Boston owner John Henry, chairman Tom Werner and president Larry Lucchino made the team’s image a priority, according to excerpts released Tuesday by Sports Illustrated.
“Francona: The Red Sox Years” is co-written by the Boston Globe’s Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.
“They told us we didn’t have any marketable players, that we needed some sizzle,” Epstein is quoted as saying. “We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing removed from what we set out to be.”