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GM plans events



Published: Wed, February 20, 2013 @ 12:00 a.m.

GM plans events

lordstown

United Auto Workers Local 1112 and 1714 have announced a Black History Month celebration will take place today at the General Motors west plant’s metal center starting at 11 a.m.

GM also has announced a news conference at 10 a.m. Friday at the Cleveland IX Center that will feature the new Chevrolet diesel Cruze.

Lordstown’s joint leadership team is expected to be on hand for interviews, as the plant already has begun working on test models before it prepares to assemble the new diesel Cruze, expected to hit the market this summer.

Kraft to roll out new Grey Poupon TV ad

NEW YORK

Grey Poupon’s famous “Pardon Me” TV commercial is returning for a moment of Oscar glory.

After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV’s most famous commercials once again will take to the airwaves during the Academy Awards show Sunday. The spot comes as Kraft Foods looks to boost sagging sales of the Dijon mustard, which is facing competition from a growing variety of high-end condiments on supermarket shelves.

The new ad begins in the same way as the original: An aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. The back window rolls down, and a second man asks in an over-the-top snooty accent, “Pardon me, would you have any Grey Poupon?”

The first man courteously responds, “But of course” and hands him a jar out the window.

In the new version, however, the scene continues with the second car speeding off without returning the mustard. A wild car chase through a golf course and city streets ensues, complete with explosions to make the spot look like a trailer for an action- adventure movie.

Fishermen plead for government help

BOSTON

New England fishermen facing a dire future for their industry asked Congress in a letter Tuesday for immediate help surviving deep and impending cuts to their catch limits.

The letter, signed by 173 fishermen in ports from Connecticut to Maine, came as the industry prepares for May 1 catch reductions that fishermen warn could finish off the fleet.

A 77 percent cut in the catch limit for cod in the Gulf of Maine and a 61 percent decrease in the cod limit in Georges Bank, off southeastern New England, are the most significant in an array of 2013 catch reductions on bottom-dwelling groundfish.

The letter described the situation as “simply unbelievable” after rosy promises by regulators of healthier fish stocks and economic stability if previous regulations were enacted.

The letter blamed “the failure of government policies and programs” to accept that current science is inadequate to effectively manage the fishery.

Vindicator staff/wire reports


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