BY THE NUMBERS
46 percent of shoppers will use smartphones to shop for holiday gifts.
41 percent will use tablets for holiday shopping.
14 percent use coupons from their mobile phone.
1 in 3 smartphone owners age 18 to 34 will buy gifts from their phone.
30 percent of visits to a retailer’s website will come from a smartphone or tablet.
14 percent to 20 percent of sales for retailers with website will come through mobile devices.
41 percent of smartphone shoppers plan to spend less than $100 on mobile.
4 in 10 shoppers will shop from mobile device while they are in a store.
72 percent of smartphone owners use at least one shopping app.
Source: Based on consumer studies by PriceGrabber, Adboe, Deloitte, Burst Media and Google Think Insights