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BY THE NUMBERS



Published: Sun, December 8, 2013 @ 12:00 a.m.

BY THE NUMBERS

46 percent of shoppers will use smartphones to shop for holiday gifts.

41 percent will use tablets for holiday shopping.

14 percent use coupons from their mobile phone.

1 in 3 smartphone owners age 18 to 34 will buy gifts from their phone.

30 percent of visits to a retailer’s website will come from a smartphone or tablet.

14 percent to 20 percent of sales for retailers with website will come through mobile devices.

41 percent of smartphone shoppers plan to spend less than $100 on mobile.

4 in 10 shoppers will shop from mobile device while they are in a store.

72 percent of smartphone owners use at least one shopping app.

Source: Based on consumer studies by PriceGrabber, Adboe, Deloitte, Burst Media and Google Think Insights


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