facebooktwitterRSS
- Advertisement -
  • Most Commentedmost commented up
  • Most Emailedmost emailed up
  • Popularmost popular up
- Advertisement -
 

« News Home

YSU’s Dunn outlines plans



Published: Wed, August 14, 2013 @ 7:18 p.m.

Social media must be integrated into marketing to students

YSU’s Dunn outlines plans

Youngstown

Youngstown State University President Randy Dunn will focus on three strategic directions — enrollment, engagement and excellence — during his term.

“We have to build enrollment,” Dunn told members of the Youngstown Rotary at their Wednesday meeting at the YMCA. “We have the capacity to be in the 15,000-plus range.”

Dunn, who began his term as YSU’s eighth president July 15, was the club’s featured speaker.

YSU has seen enrollment slip the last two years, a couple of years after near-record numbers. Fall 2012 enrollment slipped 5 percent to 13,813, compared with fall 2011’s 14,540.

The number of students enrolled also fell the previous year from 15,194 in fall 2010 to 14,540 in fall 2011. It must look at the range from which it draws students and implement social media in marketing.

Years ago, prospective college students would get brochures in the mail touting campus virtues, but today’s students aren’t interested in that.

“They want to get some information on their smart phone and have a texting relationship with the recruiter,” Dunn said.

The new initiatives to increase enrollment must be given time to gain traction and if they don’t, then discussions will have to occur about rightsizing the university, he said.

As far as engagement, Dunn said the community and the region are tightly linked with YSU and vice versa.

“We need to look at what we can do to elevate that,” he said.

More also can be done to emphasize the excellence occurring on campus in research, faculty talent and stories of both traditional and non-traditional students.

“By doing that we can raise our reputational profile,” Dunn said.

An Illinois native, Dunn came to YSU after nearly 10 years as president of Murray State University in Murray, Ky. Before that, he worked as state schools superintendent.


Comments

1gdog4766(1495 comments)posted 1 year, 1 month ago

Increasing enrollment is gonna be a little tough. With constant increases to tuition caused by Kasichs unwarranted cuts in funding. Plus EGCC offer of free tuition it's gonna be tough. For years low fees and tuition were YSUs main draw.

Suggest removal:

2hiramabif(11 comments)posted 1 year, 1 month ago

MOOC's. Put some of your introductory courses online, for free. Perhaps this will entice people to become paying students of YSU. Of course, what you offer has to be good, otherwise, what's the point. Just a thought.

Most of the other large university's are already doing this.
Check out coursera.org or edx.org.

Suggest removal:

3Jgb20(4 comments)posted 1 year, 1 month ago

Social media has little to do with what college you choose. That's a gimmick if I've ever heard one.

Enrollment, in my opinion, shouldn't be a goal in and of itself. Enrollment is a result of many factors, some are controllable while others aren't. If you focus on quality and affordability than enrollment takes care of itself.

YSU should look to be a bang-for-your-buck university. Focus on providing quality programs at a reasonable price. Figure out what programs work and invest in those, see what programs don't provide the level of quality students expect and cut them out over time. It's better to do a few things well than a breadth of things poorly.

Suggest removal:


News
Opinion
Entertainment
Sports
Marketplace
Classifieds
Records
Discussions
Community
Help
Forms
Neighbors

HomeTerms of UsePrivacy StatementAdvertiseStaff DirectoryHelp
© 2014 Vindy.com. All rights reserved. A service of The Vindicator.
107 Vindicator Square. Youngstown, OH 44503

Phone Main: 330.747.1471 • Interactive Advertising: 330.740.2955 • Classified Advertising: 330.746.6565
Sponsored Links: Vindy Wheels | Vindy Jobs | Vindy Homes | Pittsburgh International Airport