President Barack Obama dramatically increased his fundraising last month by finding 317,000 donors who previously hadn’t given money to his re-election campaign, a surge that happened around the time of the Republican National Convention. How will Obama spend it?
Obama, who four years ago shattered fundraising records, had been out-fundraised by Republican nominee Mitt Romney for three-consecutive months, until August. That’s not counting tens of millions of dollars in spending by outside “super” political action committees supporting Romney. Obama’s campaign said Monday it pulled in $114 million last month, slightly more than Romney’s $111.6 million.
With the extra money, the president can be expected to purchase more television ads, hire more campaign staffers and dump any excess cash into coffers to use if Romney and his super PAC allies, as expected, saturate the airwaves as Election Day approaches.