A Boston man has won a competition to become the first male model in “The Price Is Right” history.
The long-running CBS game show said Friday that viewers had chosen Rob Wilson from among a trio of finalists. Wilson begins his weeklong stint alongside the ladies Oct. 15.
The contest was announced in August. Hundreds of he-man hopefuls showed up at the open call in Los Angeles, where they had a chance to strut their stuff for the show’s producers and the female models the show is well-known for.
The show has been on the air since 1972.