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Cruze No. 1 in US in sales of small cars



Published: Wed, October 3, 2012 @ 12:01 a.m.

By BURTON SPEAKMAN

bspeakman@vindy.com

LORDSTOWN

The Chevrolet Cruze is the top-selling small car in the United States for September.

General Motors sold 25,787 of the Lordstown-built Cruzes last month. The nearest competitor was the

Toyota Corolla at 23,036.The Honda Civic ranked third in compact car sales at 21,546. Sales of the Cruze dropped by 188 from the sales record set in August.

“This is the best possible scenario for GM. The Cruze is the top-selling small car, and it was able to do it while offering less in incentives than its competitors,” said Kristen Andersson, senior analyst at TrueCar.com, an automotive information website.

The sales figures are a testament to the quality of the vehicle, she said.

“As more people hear about the vehicle through word of mouth and more people drive it, they’re easier to sell,” Andersson said.

Actual prices paid for the Cruze also remain high. It was part of an overall trend of less incentive spending that indicates solid growth for the auto industry, she said.

“The Cruze has gotten back to numbers we were seeing after the Japan tsunami and earthquake last year,” said Michele Krebs, senior analyst for Edmunds.com, an automotive information website.

The Cruze has been able to pick up sales because higher gas prices cause more people to choose smaller, more fuel efficient cars, she said.

Credit markets have also been loosening allowing more people to get loans. Those budget-conscious consumers tend to pick smaller and less expensive vehicles, Krebs said.

The credit markets are opening up to a number of people who were waiting on the sideline to purchase a new car, Andersson said. The small-car segment tends to be where these people make purchases.

The Cruze is the best small car available and that’s a credit to the members of the union who build them, said Glenn Johnson, president of United Auto Workers Local 1112.

“If you’re in the market for a small car, I don’t know why you would buy anything else. It’s got an excellent safety rating and excellent fuel efficiency,” he said.

These sales just show what happens when dedicated workers put together a good quality car, said Dave Green, president of UAW Local 1714.

“We have a lot of positive momentum at Lordstown right now. Many good things are happening, and the continued sales surge of Cruze is a reflection of that,” said Tom Mock, communications manager for the Lordstown and Parma GM plants.

Sales of GM’s mini, small and compact cars alone were up a combined 97 percent, and all GM brands increased their retail sales, according to a company statement.

“Passenger cars have been the launch point for a broad and deep GM product offensive,” said Kurt McNeil, vice president of U.S. sales operations. “Auto sales will continue to be a bright spot for the U.S. economy, which is particularly good news for GM as we walk into an even stronger cadence of new products in 2013 and 2014.”

In addition to ranking as the top-sellng small vehicle, the Cruze was the second-most sold vehicle by GM behind the Silverado truck. It ranked sixth highest in sales among all models of cars and trucks sold in the U.S. last month.


Comments

1VindyPost(436 comments)posted 1 year, 9 months ago

Congratulations to General Motors on the Good Cruze News !

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2AnotherAverageCitizen(1174 comments)posted 1 year, 9 months ago

Excellent for GM and its Cruze. Way to go.

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3faith(200 comments)posted 1 year, 9 months ago

Great job GM/UAW. I know you folks have been working together and it really shows.
As for the over thinker, FYI, the Cruze fleet sales have remained in check. Please compare to Toyoda, Ford and Honda, all have higher fleet sales of their compacts. Also there is very little incentives on the Cruze. This will protect the consumer during re-sale. In fact the Cruze has the highest re-sale value in that segment, this is the reason I bought one, and it is the best car I ever owned, and I owned lots of cars, not all GM.

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4victoring(1 comment)posted 1 year, 9 months ago

One shouldn't underestimate the value of having your vehicle available as a rental car - even as a loss leader. I traveled extensively last year and after discovering the Cruze started requesting it every time I found myself at the rental counter. When I switched careers and needed to buy a car, it was a no-brainer to buy the Cruze. Love this car and love that I'm helping the local economy.

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5IslandMike(747 comments)posted 1 year, 9 months ago

THANK YOU PRESIDENT OBAMA!!

If it weren't for Obama, Lordstown would be CLOSED.

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6DwightK(1236 comments)posted 1 year, 9 months ago

This is great news for the Mahoning Valley.

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7Freeatlast(1991 comments)posted 1 year, 9 months ago

I have 6 of these cars for my salesman
And they love them . They are on the road all day and say they are the best cars we ever gave them to drive .
Three of them have over a 100,000 miles.

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8walter_sobchak(1855 comments)posted 1 year, 9 months ago

Obviously, this is good news for GM workers and the valley. I guess the President deserves credit for bailing out GM and Chrysler. Of course, it was the evil George W. Bush that provided the initial $25B loan to GM and Chrysler, along with their financing companies, over the objections of Congress. Bush used funds that Congress allocated in the TARP plan that was supposed to shore up the financial industry. The two auto companies were to provide restructuring plans to the Obama Administration by feb 2012 but failed to do so. It was then that the Auto Czar forced GM and Chrysler into bankruptcy court where the govt used its power to outbid any other institution for the assets, circumventing a normal bankruptcy. But, it can't be denied that the Administration is responsible for the current state of the US auto industry, for better or worse.

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9TylerDurden(367 comments)posted 1 year, 9 months ago

"THANK YOU PRESIDENT OBAMA!!

If it weren't for Obama, Lordstown would be CLOSED."

I realized after a while that you suffer from mental illness. I felt bad that I had demeaned you so much in the past. You cannot control the small number of firing synapses that hinder you. Also, facts are something you don't believe in. Having said that, I think this article may scare you. Read it carefully and get some help if you need it. Very big words and concepts. It looks like dubya bailed out the auto induistry initially and the Oreo just made even dumber decisions after that. So, by the rules of chronology, Lordstown is open becasue of dubya.

http://www.nytimes.com/2008/12/20/bus...

One more for good measure:

http://www.newyorker.com/online/blogs...

Clearly, you suffer from the same affliction Joe Biden does. Get help.

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10Ianacek(890 comments)posted 1 year, 9 months ago

Gen X & Y buy Toyota & Honda compacts in the main , followed by Ford . Having such large political involvement in GM blinds it & its workers to these market realities ; which threaten GM's existence long term .

The scenario will be similar to what followed the bailouts of British carmakers 30-40 years ago.

(From a NY Times article in 2008)
“It’s all too evocative,” said Leon Brittan, a top official in the government of Margaret Thatcher, the free-market-minded prime minister who nevertheless backed the car industry rescue. “I’m not telling the U.S. what to do, but the lessons of the British experience is don’t throw good money after bad. British Leyland carried on for a few more years, but they’re not there now, are they?”

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11IslandMike(747 comments)posted 1 year, 9 months ago

Why are all you righties so filled with hate and anger? GM is making money. Lordstown is OPEN. I am happy for the UAW and its employees, the Cruze is a great car and it is built by the people of this area. I am happy for all of you.

CONGRATULATIONS!!!

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12Freeatlast(1991 comments)posted 1 year, 9 months ago

thethinker @
It must be sad to be so full of hate for something and a lot of your neighbors.

Maybe you should look for help , your not going to find it on these pages .
Good luck and hope you get the help you need and it straighten out your life so you could find happiness .

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13TylerDurden(367 comments)posted 1 year, 9 months ago

If 90% of the people here dealt with facts rather than 10%, things would be a lot more informative.

It is good when GM is in the black. They need to raise their stock price 50% before the taxpayers break even. One of the worst investments in history. Dubya and Obama showing their lack of business acumen.

GM still suffers from the same problems that led to the bankruptcy. Outrageous labor costs and overall secondary products. The Cruze is doing well. What about the other vehicles? The usual suspects will rise to the top again because their cars are just better overall. Facts.

There are people who post here whom do not like me I am sure, but they respect the facts I write just like I respect their posts even if I don't care for them. I wish they were now. At least they make me think.

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14IslandMike(747 comments)posted 1 year, 9 months ago

FACT: Lordstown is OPEN!!
FACT: Bin Laden is DEAD!!
FACT: The US is OUT of Iraq!!

THANK YOU PRESIDENT OBAMA!!

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15IslandMike(747 comments)posted 1 year, 9 months ago

Toyota (TM) lost 765.8 billion yen ($7.7 billion) in the January-March quarter.
Toyota, whose quarterly loss was bigger than General Motors', also warned Friday that because of the global auto slump its net loss would deepen in the year through March 2010 to 550 billion yen ($5.55 billion) from 436.94 billion yen ($4.4 billion) in the just-ended fiscal year.

FACT: Toyota has lost money just like the big three have.

FACT: Tyler HATES his country and drives a foreign car.

FACT: Thler thinks the grass is always greener on the other side.

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