COLUMBUS (AP) — IBM Corp. officials encouraged businesses to bring them their toughest problems, as they announced plans today to open an advanced analytics center in Ohio focused on data crunching and consulting services.
The new center in suburban Columbus is expected to bring 500 jobs over the next three years.
Among other duties, workers at the center will build computer applications and models to allow businesses to better draw conclusions from vast amounts of data.
For instance, the center’s employees could take chunks of information from an insurance company to analyze why customers might be choosing to jump to a competitor.
Mike Rhodin, an IBM senior vice president, said the center was spawned through an idea from area clients including Nationwide Insurance, Huntington Bank, Cardinal Health and Limited Brands Inc.
“The amount of data that’s being generated by the world around us is exploding, it’s exponential, it’s greater than exponential,” Rhodin said. “And as that occurs, the language of business in the future is going to be analytics.”