Wal-Mart launches food subscription service
Wal-Mart Stores Inc. officially will launch a mail subscription service today called Goodies that lets shoppers discover new foods from the comfort of their homes.
For a monthly fee of $7 that includes tax and shipping, customers get a box of five to eight hand-picked, sample-size food items, ranging from organic to ethnic products that are not currently carried on Wal-Mart’s shelves. The world’s largest retailer began testing the service three months ago and so far has 3,000 subscribers. For November, items include pumpkin souffle mix, white cheddar popcorn and dark chocolate-infused Quinoa bars.
Users can sign up for the service at www.goodies.co. The monthly price is almost half of the total value of the items if they were purchased separately.