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Wal-Mart launches food subscription service

Published: 11/14/12 @ 12:00

Associated Press


Wal-Mart Stores Inc. officially will launch a mail subscription service today called Goodies that lets shoppers discover new foods from the comfort of their homes.

For a monthly fee of $7 that includes tax and shipping, customers get a box of five to eight hand-picked, sample-size food items, ranging from organic to ethnic products that are not currently carried on Wal-Mart’s shelves. The world’s largest retailer began testing the service three months ago and so far has 3,000 subscribers. For November, items include pumpkin souffle mix, white cheddar popcorn and dark chocolate-infused Quinoa bars.

Users can sign up for the service at www.goodies.co. The monthly price is almost half of the total value of the items if they were purchased separately.