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Cruze sales for October up 34% over ’11

Published: Fri, November 2, 2012 @ 12:10 a.m.

By Burton Speakman



October sales of the Lordstown-built Chevrolet Cruze were up 34 percent over last year, continuing three straight months of exceptional sales.

Overall, there were 19,121 models sold in October, nearly 5,000 more than the 14,295 sold in October 2011. For the year, 199,721 Cruzes have been sold, which is 1 percent behind last year’s pace.

Earlier in the year, sales lagged behind the 2011 totals, but in the last three months the company has posted double-digit sales increases compared with the previous year. The last two months have been among the best selling in the vehicle’s history.

Kristen Andersson, senior analyst at TrueCar.com, an automotive information website, said this was another solid month for GM and a great month for the Cruze.

“The small-car segment is here to stay,” she said. “It’s a change for consumers. Even when gas prices are down, it’s still in the consumers’ minds that they could go back up.”

The small cars, such as the Cruze, provide consumers with a better value for their money, Andersson said.

October is typically a month with strong truck sales, and GM had increases in truck sales, but it was a “robust month” for small cars for the company, said Michelle Krebs, senior auto analyst for Edmunds.com, another automotive information site.

“Chevrolet Cruze had a big month, and Chevrolet Sonic continues to be strong. Other GM cars that posted decent results were the Buick Verano — which pushed the entire Buick brand to the plus side, despite sales declines for other Buick models — and the Cadillac ATS,” she said.

Sales of the Cruze were part of an overall increase in the mini-, small- and compact-car segment, which GM is reporting has increased by 72 percent over last October’s figures, according to GM.

“With new designs like the Chevrolet Spark, Buick Verano and Cadillac ATS, and a growing reputation for quality and good resale value, we are becoming an even more formidable competitor in every segment — not just traditional GM strongholds like trucks,” said Kurt McNeil, vice president of U.S. sales operations.

Through the rest of the year, small cars should continue to have solid sales, but traditional seasonal increases should occur in the truck, luxury and sport utility vehicle segments, Andersson said.

In addition, incentives are at their lowest levels in more than a year with automakers able to offer lease and finance rates at very low costs, said Jesse Toprak, senior analyst at TrueCar.

“Transaction prices in October have remained just as stable as the sales rates of automakers have maintained incentives-spending discipline throughout the year,” Toprak said. “Prices are expected to remain high as consumers continue to gravitate toward technology-enriched vehicles.”

The Cruze intentionally has among the lowest incentive spending in its segment as part of conscious effort by GM, McNeil said. Lower-incentive spending improves resale value and helps GM make more profit for each vehicle sold.

GM should see increased sales over the next few months because of damage from Hurricane Sandy, Andersson added. The storm had a negative sales impact on the last weekend of October and will continue to affect the first week of November.

“In the next 60 to 90 days, there are going to be a number of people who need to replace their vehicles,” she said.


1MzVirgoLuv(158 comments)posted 3 years, 9 months ago

Where's all the cynics? I love seeing numbers like this no matter whose president, but especially since Obama is! I'm tired of the instant gratification generation that thinks things are supposed to get better at the snap of a finger. Tell all of those so called business ppl, to let go of the over 15trillion dollars that they have in offshore accounts and release it back into our country!

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2redeye1(5678 comments)posted 3 years, 9 months ago

MzVirgoLuv Tha might sound like great numbers , but they are still behind last years numbers by 2,000 or so cars. They had to start selling to rental car companies to hit these numbers. That was something that they didn't want to do. I'm not a member of the instant gratification generation, But while the rest of the people suffer from high gas prices so to make sales for Gov't motors i think stinks!

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3Dagwood(506 comments)posted 3 years, 9 months ago

The 15 trillion you speak of is money spent by "The US GOV". More than all presidents combined. The so-called business people you are upset with are losing money see--->"down economy". The business people are the same people who CREATE jobs, the Government does not create jobs. The private sector drives the economy not the public sector. Great ,Cruze sales are up, how about the rest of the automobiles GM offers? Last time I checked which was this AM, GM stock is $25.68 a share, Ford $11.25...you know what Toyota is-->$78.05. Its time to catch up to the rest of the world.

Speaking of money. I do not care what Mitt Romney or President Obama does with "their" money. I care about my money, and the last four years I have had to many hands in my pockets.

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4Freeatlast(1991 comments)posted 3 years, 9 months ago


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5DwightK(1537 comments)posted 3 years, 9 months ago

Lordstown is getting it done.

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6AnotherAverageCitizen(1194 comments)posted 3 years, 9 months ago

Auto sales are up.

New home sales are up.

Housing prices going back up.

Consumer spending and confidence are up.

So why would we want to go back to where we were 4 years ago?

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7Freeatlast(1991 comments)posted 3 years, 9 months ago

Maybe they just hate the black guy !!!!!

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8redeye1(5678 comments)posted 3 years, 9 months ago

food prices are UP!
Medical costs are up!
Gas prices are still up!
Inflation is up!
Unemployment is up
The black man didn't full fill any of his HOPE and he CHANGE promises.
Except that he took away All HOPE of a bright and good future and CHANGEd people 's attitudes about working. They would rather sit at home and get a Gov't check every month.

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9WilliamSwinger(341 comments)posted 3 years, 9 months ago


Even a broken clock is right twice a day. Take a gander at this small list of other things he did:

-Gasoline prices up 250%
-Al Qaeda is ALIVE
-Grocery prices up 15%
-47 million on FOOD STAMPS
-MILLIONS left the labor force
-16.2 trillion dollars in DEBT
-Income down 8.2%
-43 months of 8%+ unemployment
-Benghazi cover up.
-Ambassador DEAD
-Billions wasted on fraudulent "green" projects
-Fast n Furious cover up

King O-Blame-Ya is going to go!


You know who hates the black guy? Dems.

The Democrat Party

-Fought for slavery
-Began the Civil War
-Founded the Ku Klux Klan
-Created Jim Crow
-Levied poll taxes
-Fought against Civil Rights
-Insured Japanese internment

The Democrats have been working to keep blacks on the plantation and in chains for 250 years!!

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10VindyPost(436 comments)posted 3 years, 9 months ago


This, once again, is awesome news for the GM Cruze!

Great Job General Motors and all those hard workers...be proud...be very proud.

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11andersonathan(687 comments)posted 3 years, 9 months ago

Is the Volt still in production?

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