Taylor’s goal is offering value
By Joe Scalzo
This summer, the only high-priced item at Eastwood Field will be the “Million Dollar Man.”
Scrappers general manager Jordan Taylor said the team is trying to give fans more bang for their buck — and for their Buck Nights — this season, which begins tonight against Jamestown.
“We want to add a lot of value,” said Taylor, the longtime assistant GM who replaced Dave Smith this offseason. “The big thing is focusing on the things that work.”
Mahoning Valley is bringing back weekly promotions such as $2 Tuesdays, Thursday Buck Nights, Friday fireworks and popular annual promotions like Saturday’s “Bark at the Park Night” (where customers can bring their dogs), “Betty White Night (Aug. 4), “Jersey Shore Night” (Aug. 25) and Ladies Night (Aug. 13) with a special guest appearance by “Days of Our Lives” actor E.J. DiMera.
The Scrappers will also have “Glee Night” on Aug. 2, where local groups will pay homage to popular TV show by singing between innings.
As always, there will be plenty of giveaways, including adult-sized T-shirts (this Saturday), youth jerseys (July 2) and adult-sized baseball caps (Aug. 6).
The Scrappers also have lowered all general admission tickets to $5 — or 1/200,000th the value of former pro wrestler Ted DiBiase — aka, the “Million Dollar Man” — who will appear on June 26.
Ultimately, the two things that most affect attendance are winning and weather.
Taylor hopes the team has covered everything else.
“We sit down with our marketing staff in the offseason and try to brainstorm ideas, things that might be cool and different,” Taylor said. “We always try to stay with things that work well, but incorporate new things along the way.”