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Super Bowl ad sends shivers through Motor City



Published: Mon, February 7, 2011 @ 5:30 p.m.

DETROIT (AP) — One of the most talked-about Super Bowl ads showed hip-hop star Eminem driving a sleek Chrysler through the streets of Detroit, proudly cruising by the city’s landmarks and the hopeful faces of its people.

His journey ends with an unapologetic message: “This is the Motor City, and this is what we do.”

A day after it aired, the ad sent shivers of pride through the battered city, which hopes car buyers are willing to look past Chrysler’s billion-dollar bailout and embrace the idea that if a vehicle is “Imported from Detroit,” that’s reason enough to buy it.

The two-minute ad was unusual for its length, airing during a broadcast in which a 30-second spot costs $3 million. And it framed the gritty urban images with an attitude that embraced the city’s past and its survival instinct.


Comments

1Stan(9923 comments)posted 3 years, 2 months ago

“This is the Motor City, and this is what we do.”

The last time I was up there the city looked devastated .

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2Ytownnative(984 comments)posted 3 years, 2 months ago

I didnt think it was that good of an ad

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3Erplane(447 comments)posted 3 years, 2 months ago

What I loved about that ad is that it says that they have to no longer apologize to the world for being Detroit. No more complaining or whining. A lot of people who post on this site can learn from that. We have to adopt the same mentality here in Youngstown. No more apologizing. Winning on the field is all that matters.

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4bkvent(9 comments)posted 3 years, 2 months ago

hope they kept the receipt to get their money back

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5YSUGRAD(134 comments)posted 3 years, 2 months ago

Was a great ad, one of the best I have seen from a US automaker. Not sure if it was the voice, images or music, but it had "it".

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