Associated Press
ROMULUS, Mich.
Honda is scrambling to revamp its Civic just eight months after a new version hit showrooms, and critics say it’s an admission that the compact car fell short in quality and handling.
The revamp, to come by the end of 2012, is rare because new models aren’t usually overhauled for at least three years. Honda executives say they’re simply trying to stay ahead in an increasingly competitive small-car market.
The move comes as small car sales are on the rise in the U.S., and more people choose them because of worries about gas prices and car payments. Compacts also are no longer the cramped econoboxes of the 1980s and 1990s, and they have many of the same amenities as larger cars.
The new Civic was panned by critics when it started arriving at dealerships April 20. Consumer Reports magazine said it was less agile than its predecessor, and its interior quality was worse. The magazine refused to give the Civic its coveted “Recommended Buy” rating, saying that the braking distances were long and it suffered from a choppy ride. The car’s sales ranked fourth among U.S. compacts from May through November.
The previous Civic, which came out in 2005, was known for its sporty driving, high-quality interiors, lack of noise and excellent braking, says David Champion, senior director of auto testing for Consumer Reports.
“The new one seems to have fallen apart in those areas,” says Champion, who thinks that Honda cut costs with the 2012 version.
Honda also recalled more than 1,000 of the 2012 Civics because a fuel line could leak due to a manufacturing error.
Honda has told dealers a reworked Civic will arrive before the end of next year. The car starts around $16,000, and a base model with automatic transmission gets 32 miles per gallon in combined city and highway driving. Its price and fuel mileage are about the same as its competitors.
American Honda President Tetsuo Iwamura said Tuesday that the company will improve the Civic’s drivability, but he stopped short of saying exactly what the company will do to the rest of the car.
Comments
I have a relative who has purchased Civic's for years, but recently he complained to me about the new models and is now looking around at other offerings.
For the life of me, I cannot understand why he was so loyal to a brand that he continually changed tires on due to early wear and one that was constantly getting stuck in the slightest of situations.
If I had a car like that, I would shoot it and put it out of it's misery.
F$E where are you? Care to comment about your beloved Honda
After years of dominance, it is heartwarming to see Japanese automakers scrambling to make sales.
F&E is back under his rock with all the money he stole off GM
KIA and Hyundai from Korea have moved into Honda's market share, which is making Honda very nervous. That is why Honda decided to strip down some of their models, but this decision is back-firing.
Similar to what happened to U.S. automotive manufacturers, Japanese manufacturers are losing out against Korean plants who have much lower labor costs.
This cycle will continue for some time as the Chinese have not entered the U.S. market yet, but are searching for a foot in the door somewhere soon. China has been actively seeking to purchase a name brand and thus a dealership line in the U.S. They have failed in their attempts to purchase Hummer and recently SAAB. China is producing and selling cars in Asia, but they want to purchase an auto line that has an existing dealership network in the U.S. so they can export their Chinese cars to dealerships in the U.S. With much lower labor costs, this will certainly impact domestic and Japanese production.
@ VINDYAK:
It is refreshing to read an intelligent post from someone.
Your comments concerning Chinese automakers is correct. Currently, there is no other country that can compete with China on labor costs, except India.
Yet, both countries must continue to build its infrastructure to export quality goods.
Good point dimebag...read more @
http://www.michigancapitolconfidentia...
F$E ,Have a safe and joyous Holiday
F&E is crying with his month full of all the money they stole from GM