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Airport name soon to depart?



Published: Sat, August 20, 2011 @ 12:09 a.m.

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A resolution passed by Youngstown City Council in 1992 said the facility in Vienna would “forever be named Youngstown-Warren Regional Airport.”

Youngstown-Warren officials think change could help land more business

By Ed Runyan

runyan@vindy.com

VIENNA

Juliet said to Romeo in the Shakespeare play: “What’s in a name? That which we call a rose by any other name would smell as sweet.”

But when it comes to small airports, a name change could be the thing that attracts the interest and curiosity of the flying public, airport officials say.

When the Harrison/Marion Regional Airport changed its name to Central West Virginia Regional Airport, air traffic tripled, said Dan Dickten, director of aviation at the Youngstown- Warren Regional Airport.

People also took to the name change from Allentown-Bethlehem-Easton International Airport to Lehigh Valley International Airport, said Tom Reich, a Washington, D.C., airline consultant.

Dickten has aggressively marketed the Youngstown-Warren airport to regional airlines since last year and continues to believe that one of them eventually will begin service here. Officials have suggested that daily air service would give a boost to the quality of life and economy of the region.

Like any business hoping to get an edge on the competition, the local airport might get the extra help it needs by changing its name, Dickten said.

What most airlines think of when they hear Youngstown-Warren Regional Airport is “a facility that lost daily commercial airline service in 2003,” Dickten said.

Dickten has proposed several possible new names but admits he’s not sure anyone has hit on the best one yet. He believes it might help to open up the question to the public.

Among the suggestions so far are Mahoning Valley Regional Airport, Northeast Ohio Regional Airport, Ohio-Penn Regional Airport, and Western Reserve Regional Airport.

Those names might better represent this part of eastern Ohio and Western Pennsylvania and project a more-progressive and airline-friendly image, Dickten said.

Western Reserve Regional Airport includes the Ohio and Pennsylvania counties, Dickten points out, but many people outside of the region don’t understand the Western Reserve reference.

Reich, who works for Youngstown-Warren Regional under a contract, said the Youngstown-Warren “brand” has been tarnished, “and any brand that has been tarnished doesn’t sell as well.”

But local officials can “reset people’s mindset” with some new branding, Reich said.

The goal is to have a name that makes people outside the area say, “‘That sounds interesting. I want to learn about that,’” Reich said. “With Youngstown-Warren Regional Airport, they say, ‘I know all I need to know about that.’ That’s basic Marketing 101.”

In recent months, airport officials learned that a resolution passed by Youngstown City Council in 1992 said the facility would “forever be named Youngstown-Warren Regional Airport.”

So, Dickten wrote a letter to Youngstown Mayor Chuck Sammarone earlier this month and plans to meet with him this week to discuss it further.

Sammarone said Friday he will consult with the city’s attorneys to determine whether the resolution needs to be rescinded to allow the name change.

Either way, Sammarone said he doesn’t think the city will stand in the way of changing the name.

“To me, the name of the airport isn’t that important,” Sammarone said. “The important thing is that the airport is a success. If changing the name will make it a success, I have no problem.”

Pat Ungaro, Liberty Township administrator, was Youngstown mayor when the airport left the control of the city of Youngstown in 1992 and came under the control of the newly created Western Reserve Port Authority. Sammarone was a member of Youngstown City Council at the time of the change.

Both men said they don’t know why the city council resolution insisted that the Youngstown-Warren name be used “forever.”


Comments

1Miki(95 comments)posted 2 years, 11 months ago

How about the name that it started with?
Vienna Airport

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2Photoman(994 comments)posted 2 years, 11 months ago

How about:
Political Pettiness Aerodrome

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3AtownAugie(697 comments)posted 2 years, 11 months ago

A name that will guarantee tens of million upon millions of funding? Oakhill Renaissance Airport.

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4pgurney(273 comments)posted 2 years, 11 months ago

Mahoning Valley Regional Airport.

C'mon folks, be constructive.

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5valleyred(1095 comments)posted 2 years, 11 months ago

I personally prefer the Northeast Ohio Regional Airport. The only issue with it may be the fact we draw a number of passengers from Northeast Pennsylvania. Not sure I like the ring of the Ohio-Penn Airport. Mahoning Valley is not regional enough in my eyes. 90% of Americans will have no idea where a Western Reserve Regional Airport is either.

My vote goes with Northeast Ohio Regional Airport.

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6Thunderboom(67 comments)posted 2 years, 11 months ago

Hey I got an idea. How about we put together a commission to do a feasability study as to the impact of renaming this "airport"? Then we could hire the politicians benefactors children,nieces,nephews,etc to pay back political favors. It shouldn't take but a couple of years and I'm sure we can find the money in the general fund. Business as usual in the Valley. Better yet, Landsdown International North.

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7FREDSTR(11 comments)posted 2 years, 11 months ago

It's not the name of the airport that will bring success. Alegiant is very successful by offering lower fares. Their planes are full every flight with passengers from all around because they offer the best rates. If they want to improve the airport, put a canopy over the load/unload area.

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8AnotherAverageCitizen(1174 comments)posted 2 years, 11 months ago


A vote for NEO Regional Airport.

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9VindyPost(436 comments)posted 2 years, 11 months ago

Great Marketing Idea!

*Northeast Ohio Regional Airport*

Yea, I think "NEO Regional Airport" has a bell-ringer to it!
and.... NEO covers ALL northeastern Ohio in general, not limited to just Youngstown-Warren.

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10VindyPost(436 comments)posted 2 years, 11 months ago


..........Ahhhhh Ha! Here we go!

Here's another IDEA!

** "McKinley Regional Airport" **

Why? William McKinley was President and born in Niles, OH

Already exists, Reagan International Airport in DC, Bush International Airport in Houston, JFK in New York.

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11DOLE2(594 comments)posted 2 years, 11 months ago

Traficant International.

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12DOLE2(594 comments)posted 2 years, 11 months ago

Carrabia-Strollo-Naples Regional

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13DOLE2(594 comments)posted 2 years, 11 months ago

Obama Vacation Airlines

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14AnotherAverageCitizen(1174 comments)posted 2 years, 11 months ago

Very Clever, VindyPost.

Now that's a good name,

"McKINLEY REGIONAL AIRPORT"

Many airports are named after Presidents. (Ohio has the most pres. and McKinley born in Niles and moved to Poland...covers Trumbull and Mahoning Counties.)

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15DOLE2(594 comments)posted 2 years, 11 months ago

Mafia Regional

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16Boar7734(66 comments)posted 2 years, 11 months ago

My vote is Western Reserve Regional Airport (Western Reserve Port Authority exist as a pre-branding and we also have Western Reserve Flight Center at the airport). NEO falls trap to "Cleveland + " marketing including 13 counties and Cleveland Hopkins and Akron Canton which we can not compete. Also need to change YNG as designation code.

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17valleyred(1095 comments)posted 2 years, 11 months ago

Boar, the designation would not need to be changed if the airport name were to change. Could it? Yes. Does it have to change? No.

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18Thunderboom(67 comments)posted 2 years, 11 months ago

LoserN, I think I have as much of a right to speak my mind as you. Our elected officials blew,when they hesitated and Akron-Canton Regional Airport (catchy name eh?) was created. They offered better facilities and services,not to mention location. That was the death knell for Yo. "Airport". We were already half way between Pitts. & Cleve. Only people in this area would believe they could compete with that. Now we have Erie Pa. one of the fastest growing cities in the U.S. We now have to deal with Erie Airport (another catchy name). Trust me, I have been around long enough to know that this is a sham. This Re-naming will just be another "photo-op" for the powers that be. Elections are coming. "Vote for me, I care about this Valley. I helped re-name the airport". Here's a name, TitanicII.

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19VindyPost(436 comments)posted 2 years, 11 months ago

GOOD NEWS! GOOD NEWS!

Exactly, It's all in a name!

Folks, Open up your eyes and accept what's happening @ the airport!

Renaming the airport is not about 'newly' elected officials-only approval. (which is fine)

What it is ... a professional, an accredited, intelligent, powerful, strong individual came aboard last year... director of aviation Mr. Dan Dickten and YNG Air Partner team that supports Growth, Integrity, and Prosperity.
Marketing techniques & tools permit & allow to (think outside of the the box) beyond it's borders. Mr. Dan Dickten, along w/ YNG Air Partners are key and play highly significant roles to manage, influence, operate on this promising project. This airport investment has grown and continues to be more productive than most people actually realize. Boasting growth: turning technologies y-town business incubator, V & M, Racinos, out-of-town investors, etc, and the airport is critically needed for these endeavors/accomplishments. All cities, commuters rely on point A-B travel which consists of time, efficiency, location, lodging, parking, ammenties, etc. Whether work-related, leisure/vacation regarding air travel...The timing and customer demand has increased day-day...week-week... and will follow year by year @ YNG. It has proven REALISTIC for the future! Competitive: CLE, PIT, CAK, ERI, Knowledge: "YNG SERVICES are THE 'TICKET' !!" Allegiant is packed full, regularly! Delta is in the makings.
There are many steps in the development and planning stages a company or business undergoes. Analysis: Customer, Company, Collaborator, Competitor, and Context. By re-naming the "taboo" , tarnished / negative brand is the essential--- {$ successful $ } approach. Business branding occurs all the time. A new title rids mindset. Master plans + Community Support for image is admired; a true economical boost and job creation.

Congratulations to Mr. Dan Dickten on your responsibility, leadership, performance, ambition, and structured analysis to effectively and efficiently rise above and beyond expectations !

Best wishes on a bright new upcoming refreshing NAME because literally,

" IT'S--ALL--IN--A--NAME "

p.s. I personally like:
NEO Regional Airport
(location)

or

McKinley Regional Airport
(roots and history OH and PA)

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20valleyred(1095 comments)posted 2 years, 11 months ago

Thunderboom, YNG does not compete with Erie, they simply do not. Less than 1% of the travelling public from the Mahoning Valley flies into Erie. PIT and CLE are our top two competitors, with CAK coming in at a distant third.

VindyPost nailed it. YNG's past two monthly passenger numbers were the best at YNG since October 1998. Please explain to me how the airport is dead with those statistics backing my opinion up?

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21VindyPost(436 comments)posted 2 years, 11 months ago

Youngstown Potential
Whether it be new name, new establishment, renovation, location or re-location, ---this adds impact to prosperity and job creations. Who would have ever thought back in 1970 (farmland) DeBartolo's mall would climb to be what it is today? (now, Simon) Starbucks, Applebee's, Lowe's, gee, the list goes on and on. Anyone that sits back snarling, grumpy, depressed, pissed off at the world complaining needs to re-focus and get motivated. Quit using genuine, stored energy in frustrations. Change outlook. That's not healthy! Kick the Habit, rid of sour, bitter attitudes. Life's too short to be angry for the rest into eternity. Don't watch all the other cities happy, jolly, good-spirited, take off and dagger our own. We have great entrepreneuers, highly educated, skilled and qualified folks that can make a difference one day at a time. Austin, Tx boomed, Avon, IN boomed they were farmland. Joliet, IL complete turn-around. Frankly, the sale and coupon is here in Y-town and many brilliant inventories are available. When stock is down it's time to sink your teeth and be greedy Warren Buffett says...Buy, buy, buy...damn it hog it up! If something develops let's salute and support. The negativity of "black hole" labelling and other shortcomings are absolutely ridiculous and uncalled for. Move with elation and don't stop! "Jimmy Buffett, says, Changes in Attitudes, Changes in Latitudes." *Up, Up, at the Airport And Fly Away *!

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22Thunderboom(67 comments)posted 2 years, 11 months ago

Look guys, like you I have family that works at that "whatever they will call it". I would like to believe Mr.Dickten can turn Lincolns' head on Mt. Rushmore with his bare hands. Nothing would make me happier than to look back in 5yrs & loudly proclaim,"I was wrong"! However-------. I have been around a long time,trust me. For over thirty years this area has been rife with Carpetbaggers, Land Speculators, and people of less than stellar character. We have always been gullible to what our politicians have told us. Anybody remember "Miller Brewing coming to North Jackson. We are going to build Dirigibles at Landsdown, we are all going to have jobs at the Avanti factory, Hughs' Aircraft in Vienna, Jack Hunter announcing in his post re-election speech that a major hotel chain told him that they were to build in Downtown Youngstown", on & on. Sad to say, I called it then, I am calling it now. I pray I am wrong. Remember what I said about that photo-op thing.

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23walter_sobchak(1856 comments)posted 2 years, 11 months ago

It is a priority to remove the "Youngstown" tag from the airport name since it protrays a violent and depressing image. The NEO Regional Airport is a good one.

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