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Officials to celebrate the start of Cruze production

Published: Tue, September 7, 2010 @ 12:00 a.m.
  Cruze Test Drive

Vindicator business writer Grace Wyler test drives a new Chevrolet Cruze.

Vindicator business writer Grace Wyler test drives a new Chevrolet Cruze.



The workers at the General Motors Lordstown complex have ramped up production on the Chevrolet Cruze in anticipation of tomorrow’s high-profile launch.

“Everything is set,” said plant manager Bob Parcell. “All systems are go.”

Cruze production has progressed slowly, as the plant takes pains to perfect GM’s new compact car. The company is relying on the Cruze to reverse its historically lackluster performance in the small-car segment and rebuild the Chevrolet brand.

“We want to make sure it’s a perfect car,” Parcell said. “We have all of the makings of a home run.”

As evidence of the car’s importance, state officials and company executives will be at the Lordstown complex for the official launch of the Cruze on Wednesday morning.

President Barack Obama, who is scheduled to be in Northeast Ohio Wednesday, is reportedly considering attending the event. His speech in Parma is scheduled 31/2 hours after the Cruze launch begins.

Mark Reuss, president of GM North America, and Ohio Gov. Ted Strickland will headline the kickoff celebration, which starts at 10:30 a.m.

The launch is a celebration of “the resilience of the Mahoning Valley’s working men and women, who defied those critics that said Ohio manufacturing was dead,” Strickland said. “Ohio is only just getting started,” he added.

Leaders from the United Auto Workers Locals 1112 and 1714, as well as U.S. Rep. Tim Ryan of Niles, D-17th, and Lordstown Mayor Michael Chaffee, will also speak. Several other state and local officials, including U.S. Sen. Sherrod Brown, D-Ohio, are slated to attend.

“This launch is a landmark moment for the state of Ohio, and a turning point for our country’s manufacturing sector as a whole,” Brown said.

The kickoff celebration, which is open to the public, will mark the departure of the first Cruze cars to Chevrolet dealerships across the country.

Chevrolet will roll out its Cruze advertising campaign this week, with television ads scheduled to hit airwaves today. The commercials feature actor Tim Allen, best known for the television series “Home Improvement,” as the new voice of Chevrolet.

The marketing campaign, which will include a large social-media component, is set to ramp up later this fall.


1OldCoot(8 comments)posted 5 years, 10 months ago

Looks like just another non-descript slug-mobile like every other piece of Jap Junk- styling on the road.

Last car made that I wanted was the 1968 Dodge Charger RT with the 440 and 4 speed.

The Old Coot.

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2UnionForever(1470 comments)posted 5 years, 10 months ago

Good luck to GM and my union brothers. Hopefully, the Cruze will be huge success unlike the Vega, Cavalier, and Cobalt before them. The valley needs this economic private sector stimulus.

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3Freeatlast(1991 comments)posted 5 years, 10 months ago

Good Luck it Looks great

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4mikeymike(469 comments)posted 5 years, 10 months ago

@FairandEqual,blah blah blah.You are a broken record,that no one listens to.

The Cruz looks great,good luck Gm.I buy GM products and will continue to do so.I don't work at GM,I support the valley.

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5mikeymike(469 comments)posted 5 years, 10 months ago

Buy GM !!!!!

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6walter_sobchak(2713 comments)posted 5 years, 10 months ago


Do some research on the situation and you will see that the Delphi salaried employees are getting screwed! But, the UAW employees are getting taken care of. How's that hopey-change thing working out for you?

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7CompMan(162 comments)posted 5 years, 10 months ago

Research fact: Delphi moved most assets overseas to eliminate high legacy employee cost then went bankrupt (2005) to structure primarily overseas where most of their business in now located. Under the old Delphi web site it directly said as much. GM went bankrupt to eliminate cost as well. Delphi Union contracts were legally honored under the current bankruptcy laws while the salary employees had no legal written guarantee. Morally bankrupt yes; but completly legal under the laws that have been in place for many years. Have Congress change the bankruptcy laws if not happy. The PBGC is just following its charter of maximum payouts of which Delphi ranks the second highest take over in the history of PBGC behind United Airlines: If not happy have Congress change that program as well. Here is a money tax tip: health care can be deductable (anything over 7 1/2 percent of the AGI). I am not in the mood for a "Delphi Kettle Campaign".

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8iBuck(231 comments)posted 5 years, 10 months ago

Well, maybe the next model will be better -- 200+ HP, 40mpg, room for the whole family, solid as a tank (or you can choose the lighter, flying version), at $18K retail. That's what we'd see if we had had continuous improvement since 1968 or whenever. What I don't understand is how all that investment in CAD/CAM/CAE tools and R&D produced so little. I was hoping some of those 16 and 30 hour work-days by so many bright engineers since then might have raised the bar a bit.

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9Freeatlast(1991 comments)posted 5 years, 10 months ago

But, the UAW employees are getting taken care of. And that shows that the union is bad ???? They took care of their workers was good as they could . I must be missing something .

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10Valleys_Voice(149 comments)posted 5 years, 10 months ago

How do you expect those people to get pensions, retirement, healthcare if GM isn't turning a profit? Why would you boycott GM products? I know numerous GM employees who retired within the last 2 years and received everything as promised. You must have been burned and denied any financial backing due to your lackluster performance or failure to abide by company policy.

GM is a huge employer for our area, and produces a great quality product. Don't let these burn outs turn you away from driving GM vehicles produced by our proud, strong, and resilient neighbors.

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11Freeatlast(1991 comments)posted 5 years, 10 months ago

Freeatlast You and all you buddies chose NOT to join the Union . You were given 3 or more chances to join and you would have had your own local not the one that the lowly workers were in . But you and your buddies said you were to good to join a union . Now you want the same treatment that union got . You are the ones that said the company( Delphi not GM you did not work for GM it the time ) will take care of us .You guys would set in your little cubicle and look down at noses at the workers . I know because I was there part of the time .

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12Freeatlast(1991 comments)posted 5 years, 10 months ago

FAIR AND EQUAL BS you know what I say is true I was there . I know my facts . You guys went and hid under your desk and Kissed a&& . If you speak of something please speak the truth . If you ever want help PLEASE STOP Lying . We the UAW are trying to work something out ,But you guys can only put down the union and call for a boycott . I do not even see why we care but we do . You would be best to help out and not call for boycotts . REMMBER that is our income .

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13gracieloo6578(5 comments)posted 5 years, 10 months ago

Should we get you two a room?

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