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Cruze sales are just right



Published: Sun, November 14, 2010 @ 12:00 a.m.

Cruze sales are just right

The Chevrolet Cruze isn’t exactly selling like hotcakes, and that’s a good thing.

As anyone who has worked the griddle at a maple syrup festival can tell you, it doesn’t take long to fry up a passel of pancakes. Pour a couple of ounces of batter at a time on a hot grill, wait for the bubbles to break, flip once and within another minute, you’re done.

Producing quality automobiles is not so simple, quick or easy.

That’s why General Motors and its workers at the Lordstown plant are taking their time in ramping up production of the Cruze. Nothing has more potential for deflating future sales than rushing a flawed product to market.

Excellent sales

Chevrolet dealers in the Mahoning Valley report they selling Cruzes as fast as they arrive. Nationwide, more than 5,000 were sold last month, far exceeding the October 2009 sales of the Cruze predecessor, the Cobalt, and exceeding even GM’s expectations. And production and customer interest will be growing, especially with the addition of a high-mileage model at less than $19,000.

There are those who were willing to see General Motors fail two years ago in an ideological tribute to economic Darwinism — all other considerations be damned.

Those of us who drive GM, who know that many of our neighbors work for GM and who realize that the economy of the Mahoning Valley, the state of Ohio and the nation as a whole would have suffered greatly, can be glad that it didn’t come to that.


Comments

1Tony1(53 comments)posted 3 years, 11 months ago

I hope the Cruz is the best selling car in America !

@Fairandequal-yawn blah blah blah,broken record,turn the page all are you.NO ONE CARES !!!!!!!!!!!!!!1

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2VINDYAK(1799 comments)posted 3 years, 11 months ago

To be fair and equal, I have to add my story. Delphi retirees are not alone. I lost my retiree benefits from my former employer and had to roll into my wife's plan, but then she was laid off (after 25 years). We had to buy our own insurance for over a year. We are now recovering as my wife found a new job with benefits, but the damage was costly.

With today's economic conditions, I am sure this is happening to many, many families here in the Valley, as well as all across America, so this is not just a Delphi thing.

If we are to move forward from all this, we have to realize nothing is etched in stone and benefits are wonderful, but they can disappear as fast as a 5 dollar bill on the dashboard of a convertible. Companies come and go and bankruptcies are a way out. Reformed companies are not oblligated to pay back any old debt and if they do, they will be obligated to pay back everyone. So, bankruptcy is final. It wipes the slate clean and the new organization cannot pay for old obligations.

The important part of this story is, we must be willing to forget the past and look towards the future. We must find a way to support local businesses and industry if we want our children to continue living and working here in The Valley. If we continue to harbor bad feelings and hatred towards industry, our festering attitude will impact future growth and potential prosperity.

It is a real shame. It really is. I have not accepted it, but I have moved on. So should the rest of us.

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