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From the start, Cruze sales move into the fast lane

Published: Thu, November 4, 2010 @ 12:10 a.m.

Staff/wire report


The 2011 Chevrolet Cruze jumped out of the gates with high sales last month, despite a limited supply of the new Lordstown-built compact car.

General Motors sold 5,048 Cruze units in October, the car’s first full month of sales, the automaker said Wednesday. The Cruze, which went on sale in international markets last year, already is Chevrolet’s top-selling car with more than 210,000 units sold globally in 2010.

The GM Lordstown Complex, which launched production on the North American model in September, has been working hard to keep up with demand for the Cruze, said plant spokesman Tom Mock.

The plant has been accelerating the line slowly and likely will reach full production sometime in December, Mock said.

Sales likely will increase as dealerships start to build up inventory, he said, adding that Cruze shipments are just starting to reach auto dealers on the West Coast.

“It’s been a great start; we are very pleased,” Mock said. “Our dealers are telling us that they need more.”

The plant continues to emphasize quality over production speed, said Jim Graham, president of United Auto Workers Local 1112, which represents workers at the assembly plant.

“We would love to get more cars out,” Graham said. “But we’d rather be safe than sorry. This car is the future of General Motors.”

Cruze sales were similar to last year’s sales of its precursor, the Chevrolet Cobalt, also built at the Lordstown plant. GM sold 5,055 Cobalts in October 2009.

In light of the Cruze’s limited availability, the comparable sales numbers are a good sign the new compact will out-sell its predecessor, said David Green, president of the UAW Local 1714 at the Lordstown West Complex.

“Demand for the car is good, and we are still not at a full rate [of production],” Green said. “We are making a little over 300 cars per shift, so we are still working out the kinks.”

Overall, GM posted a 3.5 percent sales increase in October. The company, which is preparing for an initial stock offering expected later this month, saw its sales for its core brands — Chevrolet, Buick, GMC and Cadillac — rise 13 percent.

The increase was driven by improved truck sales and a 36 percent rise in sales of SUVs and crossover vehicles such as the Chevrolet Equinox and the GMC Terrain.

As a whole, U.S. auto sales rose in October as buyers grew slightly more confident in the economy and new models drew them into dealerships.

“The trends are positive, and we are going in the right direction,” said Jesse Toprak, vice president of industry trends at car pricing tracker TrueCar.com. Sales aren’t increasing as fast as the industry would like, he said, but “we are seeing more confidence by consumers to make big-ticket purchases in an uncertain economic environment.”

Automakers are expecting to sell around 11.5 million vehicles this year, up from a 30-year low of 10.4 million in 2009.

Ford Motor Co.’s sales rose 19.2 percent, led by big increases in trucks and small cars. Sales of the F-Series pickup rose 24 percent, due in part to a monthlong truck promotion.

Chrysler Group’s sales were up 37 percent from last October, partly on the strength of the new Jeep Grand Cherokee, which saw sales more than triple.

October sales also were strong for Honda, Hyundai, Subaru and Volkswagen.

But Toyota, which has been dealing with repercussions from its sudden-acceleration recalls earlier this year, saw sales drop 4.4 percent.

Rising sales of its crossover wagons and pickups failed to offset a double-digit drop in Toyota’s car sales. The Japanese automaker has pulled back on incentives, which rose significantly in the spring after the company recalled millions of vehicles over safety problems.


1Freeatlast(1991 comments)posted 5 years, 7 months ago

To fairand misinformed
GM does not have any Delphi salary retirees . You worked for Delphi not GM . I can see now why Delphi went bankrupt if their salary force is so misinformed that they do not even know who they worked for . The dilphi workers you got there pensions work with a contract . Did you have one ???
All you want is for hard working people the lose there jobs , YOU ARE SICK

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2Freeatlast(1991 comments)posted 5 years, 7 months ago

TO fairand misinformed
GM does not have any Delphi salary retirees . You worked for Delphi not GM . I can see now why Delphi went bankrupt if their salary force is so misinformed that they do not even know who they worked for . The dilphi workers you got their pensions worked with a contract . Did you have one ???
All you want is for hard working people the lose thier jobs , YOU ARE SICK
Sorry about the spelling

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3TylerDurden(367 comments)posted 5 years, 7 months ago

You be spelling all bad. YOU ARE SICK.

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4AKAFR1(322 comments)posted 5 years, 7 months ago

There is no guarantee in life...deal with it. Buy GM it is good for the local economy.

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5Freeatlast(1991 comments)posted 5 years, 7 months ago

Contracts are null & void in bankruptcy.
That is not true and you know it . The UE worked under their contract through the whole bankruptcy . The court gave them that right . I can see that you can only see your point of view and could not care who you can hurt. So any more conversation is pointless You are just for yourself .Like you were at work !!!!!!

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6casper77(136 comments)posted 5 years, 7 months ago

Fairandequal , it's bad enough I got to read your babble in the Trib , must you do it in the Vindy. All you do is repeating the same words , over and over again , you're sounding like the little boy that cried Wolf. You had a chance to join a union, but you didn't ...I remember as some of you saying , I don't want to join no damn union, I'm management , I'm part of them , they 'll take care of me. So look in the mirror when you want to blame someone. Try writing in a Michigan News paper and give us a break.

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7treb77(5 comments)posted 5 years, 7 months ago

let's see - 300 cars per shift times 3 shifts is 900 cars per day divided into sales of 5000 units in a month equals 6 days of work to fill that order. What does the plant do with the other fifteen work days in the month? Do the workers sit in the jobs bank until they need to work another 6 days to fill the next months orders? Gotta love it.

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8Freeatlast(1991 comments)posted 5 years, 7 months ago

There is no jobs bank . Those guys are working hard to do a good job and from the looks of it they are .

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9Freeatlast(1991 comments)posted 5 years, 7 months ago


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10rmzrez(134 comments)posted 5 years, 7 months ago

I have been to meetings of Dilphi salary retries and even some of them are starting to feel embarrassed of this guy Fairandequal.
Trying to get something for your self is one thing ,But trying to harm your neighbor is another. . Some of these people he is trying to hurt are their sons and daughters . All he seems to care about is riding on to back of others .

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11cambridge(4052 comments)posted 5 years, 7 months ago

FairandEqual.....Be patient. I'm sure the day after the new congress is sworn in your check will be on the way. After all the republicans are the party of the working man.

Their the ones who will defend people like you when they are wronged by a corporations like Delphi, right?

By the way, if you worked for Delphi why do you want money from GM? Why not Domino's? From now on no one should buy a Domino's pizza till they give Fairandequal some money, or at least a two for one coupon.

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12Freeatlast(1991 comments)posted 5 years, 7 months ago

FairandEqual The man or woman (rmzrez) said even your own people are embarrassed of you . What part of that you do not understand .
It looks like you may be some radical guy that bought Delphi's BS and do not know what to do . GO GET A JOB your bosses at Delphi feed you a bunch of $arp and you swallowed it hook line and sinker . You picked on all the hourly workers as low life . And would not join the union . But you thought you were to good to mix with the low life .I know workers in the plant both hourly and salary who know you and the things you said and what you thougth of the workers .

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13MLC(52 comments)posted 5 years, 7 months ago

@fair and equal,blah blah,that is all you do when ever GM is mentioned.I wish GM the best and hope the Cruze is a great seller.

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14ront(119 comments)posted 5 years, 7 months ago


i really don't understand your complaint against gm if you worked for delphi. years ago gm spun delphi off as a separate, stand alone company.

your complaint is why your bosses at delphi.

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15Traveler(606 comments)posted 5 years, 7 months ago

not everything gm has done is perfect but i wish them the best for the people they still have working for them

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16Billybob21(96 comments)posted 5 years, 7 months ago

GM all the way Fairandequal you make the bed you lie in now lie in your bed and quit trying to bring your neighbors and this area down. This valley depends on how this cruz sells and does.

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17casper77(136 comments)posted 5 years, 7 months ago

I'm glad I don't have you for a neighbor ,to listen to you crying all the tme. Again , YOU had a chance to join a union, if you did ,you probably would still have what is owed to you. SO quit blaming GM for your own troubles!!!!!

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18casper77(136 comments)posted 5 years, 7 months ago

YES THEY DID!!! The Unions tried to organize members of management but was rejected . You didn't want to pay union dues because you thought the company would back you. You looked down on the union membership because you thought you were above them. Now you want our help, I think not!!! Remember you were no longer part of GM ,WHY should they help when the NEW company management ran it in the ground ,your own people.

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