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Almost 10 million watched ‘Decision’

Published: Mon, July 12, 2010 @ 12:03 a.m.

Associated Press


The Nielsen Co. estimates that 9.95 million people watched LeBron James announce on ESPN that he’s leaving Cleveland to play for the Miami Heat, making it the third-most-watched program on cable television this year.

“The Decision” that aired Thursday night ranks behind the 12.3 million who watched the NFL Pro Bowl and 11.2 million who watched an episode of “ICarly” on Nickelodeon in January.

The special was of particular interest in Cleveland, where an estimated one in four homes with televisions tuned in.

James’ future can’t yet compare to Kobe Bryant’s present, however. More than 28 million people watched Bryant win his fifth championship last month in the seventh game of the NBA Finals between the L.A. Lakers and Boston Celtics.

Tourism promoters say James is giving South Florida a boost already.

The reservations team at the Fountainebleau Resort in Miami Beach says they’re getting asked about packages that include Heat tickets.

Prime 112 says athletes, sportscasters and regular diners want to know if they’ll still be able to get tables at the South Beach restaurant that’s bracing for even more popularity with celebrities.


1Lifes2Short(3882 comments)posted 5 years, 11 months ago

Only in America would Jesse Jackson make these remarks on the Lebron James story. You just wonder sometimes what this world is coming to.


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2mrblue(1175 comments)posted 5 years, 11 months ago

Jesse Jackson should mind his own damn business.

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3Newway(2 comments)posted 5 years, 11 months ago

Jesse Jackson is a dinosaur!

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4YSUGRAD(134 comments)posted 5 years, 11 months ago

All 10 million viewers have lost an hour of their lives and and now less intelligent for watching this.

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5Lifes2Short(3882 comments)posted 5 years, 11 months ago


"It is a disgrace. I hate it when high school players do this, so I feel no different here. You are accepting a contract for a job! It is not that special. Hold such an hour-long special when you find a cure for HIV!"

excellent article


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6Lifes2Short(3882 comments)posted 5 years, 11 months ago


From Stern

“Had he asked my advice in advance, I might have suggested that he advise Cleveland at an earlier time than apparently he did that he was leaving, even without announcing where he was going, so we could have eliminated that,” Stern after a meeting with the NBA’s board of governors. “I would have advised him not to embark on what has become known as ‘The Decision.’

“I think that the advice that he received on this was poor. His performance was fine. His honesty and his integrity shine through. But this decision was ill conceived, badly produced and poorly executed. Those who were interested in it were given our opinion prior to its airing.”

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7Lifes2Short(3882 comments)posted 5 years, 11 months ago


Didn't watch it. Had no desire to. Not a basketball fan.Actually could care less. Talking as a sports fan, what he did was "selfish". Free Agents in sports DO NOT DO THAT. It's called having class and it seems like Lebron James has none. You have to think your above everyone else to do what he did. Uncalled for. No reason for it and it just goes to show what these players think that there mightier then thou.....pitiful display of human ego and I can GUARANTEE no other player in ANY SPORT will EVEN ATTEMPT to do what he did.

"As for the "contract" you talk about, it was expired and that made LeBron free to do what he wanted to do. "

Wasn't my words, was the author of the article, and what he is saying is the show was all about him ACCEPTING a contract from Miami, nothing about the expired contract with Cleveland. Not to hard to understand is it?

"He donated the money raised from the "decision" to charity "

Like he needs the money and I'm sure ESPN would not of aired the show if he didn't. The show was all about "HIM". bottom line.

"he took LESS money to go to Miami, so why doesn't anyone mention what a self-less act that was?"

Your joking right?

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