By Jake Coyle
NEW YORK — Jimmy Fallon’s late-night show hasn’t been on the air three months, but he’s already got an award. The comedian was chosen as person of the year by the annual Webby awards for being “one of the most ardent online evangelists.”
The 13th annual Webbys were announced Tuesday. A special-achievement award was also given to Nine Inch Nails frontman Trent Reznor, who released his 2008 album, “The Slip,” as a free download.
Seth MacFarlane, the “Family Guy” creator, was honored as film and video person of the year for his Web franchise “Cavalcade of Cartoon Comedy.”
National Public Radio led winners with seven awards, including wins for its music division, mobile news and podcasts. The New York Times’ online unit — last year’s Webby leader — earned six awards, the same total that NBC.com received.
Twitter, the fast-growing microblogging site, won the Webby for breakout of the year.
Sarah Silverman was honored as best actress for her performance in the viral video “I’m ... Matt Damon” and for her contribution to a voting initiative video. Lisa Kudrow won for outstanding comedic performance as the star of the series “Web Therapy” on lstudio.com.
The awards will be presented in New York on June 8, hosted by Seth Meyers (“Saturday Night Live”). The Webbys are known for their brief acceptance speeches, where winners are limited to five words. (Stephen Colbert, a special-achievement winner last year, said: “Me. Me. Me. Me. Me.”)
Since “Late Night With Jimmy Fallon” began in early March, the comedian has augmented his NBC broadcast with Web videos, blogging and tweeting on Twitter.
Reznor’s online fervor was evident Sunday, when he posted in a Nine Inch Nails forum that he was frustrated with what he called Apple’s inconsistent standards. He criticized the company for not making the band’s album “The Downward Spiral” available on its iPhone app even though it’s for sale on iTunes.