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Women are encouraged to Go Red for their heart health



Published: Sun, February 1, 2009 @ 12:00 a.m.

Women are encouraged to Go Red for their heart health

American Heart Association’s Go Red For Women movement helps women live longer, stronger

Youngstown, OH – The American Heart Association’s Go Red For Women program began in February 2004 to raise awareness that heart disease is women’s No. 1 killer. The grassroots campaign has since grown into a vibrant national movement as more women, men, celebrities, healthcare providers and politicians embrace and elevate the cause of women and heart disease.

The campaign, which is nationally sponsored by Macy’s and Merck, provides women tips and information on healthy eating, exercise, and risk factor reduction, such as smoking cessation, weight maintenance, blood pressure control and blood cholesterol management.

“We discovered an alarming fact — that women still don’t know heart disease is their No. 1 killer,” said Alice Jacobs, M.D., president of the American Heart Association. “In fact, more women still believe that cancer is the greatest health problem facing them today. Go Red For Women is beginning to change that.”

Go Red For Women is channeling its energies and resources to connect with real women and share with them the tools and information they need to protect themselves and their loved ones through the following activities:

- Love Your Heart. By loving your own heart, you can save it. When women learn to love their hearts, they can appreciate their health, their life and their love ones. If woman makes a promise to be heart-healthy, we can wipe out heart disease.

- Love Your Heart Gesture. The Love Your Heart Gesture is about taking a moment for yourself and your life each day. It is an opportunity for women to connect with their hearts and realize the importance of taking care of it. Women can do this by simply placing their hand over their heart, taking a deep breath and considering ways to love, honor and appreciate this vital organ every day.

- Go Red in Your Own Fashion. Going red in your own fashion is about finding your personal way to take part in the fight against heart disease in women. Whether it’s visiting your health care provider, eating a healthier diet, increasing your exercise, purchasing products that support the cause, or wearing red on National Wear Red Day – you can take action to love your heart.

- Wear Red Day. National Wear Red Day is Friday, February 6th. Millions of Americans will be wearing red to show their support for women and the fight against heart disease. In an effort to generate awareness and provide fundraising opportunities, 10,000 companies, over the past two years, have participated in Wear Red Day events by paying $5 to wear red and jeans to work. Additionally, cities across the country will go red by illuminating monuments and buildings in red.

- Cause Related Products. Go Red For Women products are available online at ShopGoRed.org. These products help women show their support for the cause and a portion of the proceeds benefit the Go Red movement. The following is a list of our cause marketing sponsors.

The American Heart Association also advises learning your family’s medical history and visiting your doctor to find out if you are at risk for heart disease or stroke. If a healthy diet and regular exercise aren’t enough, ask your doctor about medication and take it as prescribed. Even if women take medication, a healthy diet and exercise are still important.

“Heart disease, stroke and other cardiovascular diseases claim more women’s lives each year than the next five causes of death combined, and nearly twice as many as all forms of cancer, including breast cancer,” said Jacobs. “We believe Go Red For Women will raise women’s awareness of this major health problem.”

Call 1-888-MY-HEART (694–3278) to receive the American Heart Association’s red dress pin, a women and heart disease brochure and wallet card to track your cholesterol, blood pressure and weight or visit www.americanheart.org for more information on Go Red For Women, including where to purchase products that benefit the cause, and information on the American Heart Association’s Choose To MoveSM program, which gives women practical ways to build more physical activity into their existing routine over 12 weeks.

About the American Heart Association

Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation’s No. 1 and No. 3 killers, and other cardiovascular diseases, claim nearly a million American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, and advocacy so people across America learn what they can do to reduce their risk and live stronger, longer lives.


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