Efforts under way to promote Meander Water to potential customers

MINERAL RIDGE — In marketing, it’s called branding — a unique and easily recognizable identity given to a product or service.

For the Mahoning Valley Sanitary District, the product is water, and the board of directors hopes its new brand, Meander Water, will be the springboard for additional sales in Mahoning and Trumbull counties.

The campaign also appears to be aimed at luring potential customers away from its chief competitor, Aqua Ohio.

The MVSD officially launched its promotional campaign to support Meander Water in a news conference today attended by a number of elected officials including Mayors Jay Williams of Youngstown and Ralph Infante of Niles.

Billboards promoting Meander Water already have been placed at several high-traffic sites in the two counties.

For the complete story, see Thursday’s Vindicator and Vindy.com.