K-Fed's Super Bowl ad offends restaurant group
K-Fed's Super Bowl adoffends restaurant group
COLUMBUS -- A restaurant trade group says it is insulted by an insurance company's planned Super Bowl ad that stars Kevin Federline as a fast-food worker.
Nationwide Mutual Insurance Co.'s 30-second spot shows Federline, who is estranged from pop princess Britney Spears, performing in a glitzy music video. However, the punch line is that he's daydreaming -- while cooking french fries at a fast-food joint.
The ad amounts to a "strong and direct insult to the 12.8 million Americans who work in the restaurant industry," wrote National Restaurant Association President and Chief Executive Steven Anderson in a letter to Nationwide CEO Jerry Jurgensen.
The commercial "would give the impression that working in a restaurant is demeaning and unpleasant," Anderson wrote.
A Nationwide executive shrugged off the criticism. "We're not making fun of anybody, except maybe Kevin Federline," said Steven Schreibman, vice president of advertising and brand management.
Spears, 25, filed for divorce from 28-year-old Federline in November. Federline's debut rap album, "Playing With Fire," sold a dismal 6,500 copies in its first week of release last fall.
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