Business News Digest



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Poll: Companies focuson marketing strategies
NEW YORK -- Companies are responding to consumers' on-demand expectations by focusing more on marketing strategies, according to a recent survey from Weber Shandwick, a public relations firm.
Eighty-six percent of CEOs and chief marketing officers feel that marketing and communications has become an increasingly important factor in business success. As a result, nearly the same percentage said that their companies are changing their marketing and communication practices.
Eight out of 10 said there's a tighter collaboration between product development and marketing, while almost three-fourths reported that marketing is more involved in research and development.
Weber Shandwick polled 100 CEOs and chief marketing officers at the Fortune 2000 for the survey.
Austin, Texas, tops listof timesaving cities
NEW YORK -- Tired of waiting in lines or sitting in traffic? Move to the Texas capital, which was named "America's most impatient city" by eBay Express.
In a study of the top 20 American cities, Austin, Texas topped the list of cities with the most timesaving services. The city has the highest per capita "in and out" gyms, quick-copy centers and quick-change oil services.
Additionally, the city is building a toll road around the city that only accepts electronic tolls.
The eBay Express study assessed a city's "impatience" by the number of convenience-oriented services on a per-capita basis. Services included convenience stores, one-hour cleaners, Wi-Fi hot spots and speed dating services among others.
Two other Texas cities broke into the top five. Houston ranked third and Dallas tied with Baltimore and Jacksonville, Fla., for fifth place.
Indianapolis came in second, while San Francisco ranked fourth, defying the West Coast reputation for being laid-back.
Associated Press

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