Most Americans ignore Internet blogs
Most blog readers are well-educated single people.
Despite the news media's fascination with the so-called blogosphere, a national survey has found that only about one in eight American adults currently uses Internet blogs to get news and information.
But these Web logs -- personal diaries and observations posted on easy-to-update Internet Web pages in a process called "blogging" -- are much more popular among certain demographic groups.
A survey of 1,010 adult residents of the United States by the Scripps Survey Research Center of Ohio University found that nearly a quarter of young adults say they read blogs at least once a week, compared to just 3 percent of people 65 or older.
Blogs are most popular among well-educated single people, especially those without children, who live in major urban areas or along the high-technology centers of the West Coast. Blogs are least popular among residents of Northeastern states, among blacks and among residents of rural areas.
The survey asked: "How many days each week do you get news from a blog on the Internet?" Eighty-eight percent of respondents said they never use blogs to get news, 7 percent said they read blogs four days a week or less and 5 percent said they read them five days a week or more.