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Most Americans ignore Internet blogs



Published: Fri, September 1, 2006 @ 12:00 a.m.



Most blog readers are well-educated single people.

SCRIPPS HOWARD

Despite the news media's fascination with the so-called blogosphere, a national survey has found that only about one in eight American adults currently uses Internet blogs to get news and information.

But these Web logs -- personal diaries and observations posted on easy-to-update Internet Web pages in a process called "blogging" -- are much more popular among certain demographic groups.

A survey of 1,010 adult residents of the United States by the Scripps Survey Research Center of Ohio University found that nearly a quarter of young adults say they read blogs at least once a week, compared to just 3 percent of people 65 or older.

Blogs are most popular among well-educated single people, especially those without children, who live in major urban areas or along the high-technology centers of the West Coast. Blogs are least popular among residents of Northeastern states, among blacks and among residents of rural areas.

The survey asked: "How many days each week do you get news from a blog on the Internet?" Eighty-eight percent of respondents said they never use blogs to get news, 7 percent said they read blogs four days a week or less and 5 percent said they read them five days a week or more.




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