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MARIETTA COLLEGE Howland graduate will study in China


Published: Sat, March 18, 2006 @ 12:00 a.m.


The team will spend 25 days examining advertising in China this summer.
MARIETTA, Ohio -- Howland High School graduate Timothy J. Kemble is on a team of four Marietta College students awarded a $31,500 grant to study advertising in China.
The money for the student-faculty collaborative research project, & quot;Beyond the Wall: Investigating the Building Blocks of Contemporary Chinese Advertising, & quot; comes from ASIANetwork's Freeman Student-Faculty Fellowship program.
Kemble and the other members of the team -- juniors William Sullivan of Sagamore Hills, Ohio, and Jamie Gougarty of Rochester, Mich., and senior Lauren Stermer of Ocala, Fla., will travel to China this summer, spending 25 days investigating the advertising industry.
Their work will be mentored by Dr. Luding Tong, associate professor of Chinese at Marietta.
& quot;China is such a fascinating country, and it's great to be able to go as part of a research group, & quot; Kemble said.
About his research
Kemble, son of Alva May and Bill Kemble of Howland, is a sophomore political science major. His research focus will be examining how the Chinese government influences advertising and how advertising influences government.
& quot;Advertising is directly linked to business activity, so examining advertising in China can provide information about the business climate and some of the changes in the way business is being done today, & quot; Kemble said.
& quot;As a political science major, I tend to see advertising as a reflection of political and business issues, as well as an examination in how culture and tradition interact with the modern. That's one of the reasons I'm so interested in China: The country is changing so fast that different parts of the country are in different stages of economic and political development. & quot;
The team will carry out its research following a schedule of lectures, interviews, library search and site visits in Guangdong, Hong Kong, Beijing and Shanghai. Their final stop is Wanfuhu Island in Anhui Province, a scenic rural area where local government tried, without much success, to create a tourist attraction.
Looking ahead
Kemble said learning about China will help him to decide if he wants to pursue a career with the government.
& quot;China is a huge player in politics right now, and almost anyone working in government would benefit from some knowledge of China," he said.
Marietta College is a member institution of the ASIANetwork of approximately 150 North American colleges working to strengthen the role of Asian Studies in liberal arts education and preparing today's undergraduates for a world in which Asian societies are playing more and more prominent roles.


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